Monograph: ＂zhuadian＂ is against network marketing the ＂razor＂?

2016-12-22 13:33

China Direct Selling News > Direct selling Forum > Special comments >

[news] December 22nd report Beijing (quality miles) recently, according to the State Administration for Industry and commerce website news, the State Administration for Industry and Commerce of Hubei Xianning announced on the day before the cloud at your fingertips "case and a number of case of network marketing to social network, to deter illegal pyramid schemes. These cases involved in a large number of personnel, involving a wide range of geographical, huge amount of involvement, a certain influence and representativeness. So, why should the government focus on typical pyramid schemes?

To effectively curb the network marketing "a stirring among the dry bones". The announcement of the case of network marketing including Hubei Xianning cloud at your fingertips "case, Shandong Mengyin" Nanjing Tong "case, Hubei Jingshan" Nanjing Tong "case, Henan Xuchang" integrity trading treasure case, Jilin Changchun "Zhongshan Zhejiang Hangzhou" Sheng Shi Ming "case, Chi Ma opened the door" case, "Yunmeng Anhui Hefei life" case.

We released from the business administration of these cases can find a lot of deja vu shadow. "Cloud at your fingertips" and "Yunmeng life" are used in consumer rebates in the form of pay an entry fee, and the development of the assembly line, in 2012 the "million shopping" pyramid selling case is exactly the same. In July 2010, the "billion company" to "home shopping" rebate site and the "business alliance" franchise network as a platform, a full 500 back to 500 and under the guise of ultra high rebate soliciting development of members, and according to the level of payment. And at the beginning of the opening, shopping in the country "consumption saving = = free", "full 500 back to 500," full 1000 back 1000 "advertising, to attract a large number of staff to join the shopping, the company quickly rise and expansion. Today, the "cloud at your fingertips" and "Yunmeng life" trick, still can cheat a lot of money.

In fact, grab MLM typical has aroused great concern in the community. "Ashes to ashes" dressed in a variety of Network Marketing MLM vest, a changed name can be back, and in this way every time. In addition to improving the laws and regulations to combat pyramid schemes, but also requires the government to provide authoritative public opinion support, especially pyramid schemes for large social influence cases. Of course, grasping MLM typical case and can not completely cut the replacement upgrade mlm. But the government issued a typical MLM case worth every user to seriously study and ponder.

Let the public known as network marketing means and harm. Each year, China's local governments will announce the typical network marketing major, of course, these cases to the public to let the public understand the MLM means and harm, especially for pyramid discrimination. So, what are the underlying network MLM harm?

On the economic level, pyramid selling uses deception as a direct means to sell trust resources between people. Once participants find themselves cheated, the way to escape is the development of downline, deceive others. If no restrictions on marketing, social trust resources, people will eventually shake the foundation of unlimited loss, the market economy's development; in the sociological sense, the basic unit of society, family disintegration, shaking the foundation of social stability. MLM activities participants have the same experience, is relatives and friends to introduce the work of the name, cheated outside provinces. Participants in many vulnerable groups. The results are many wife ion powder, broken up, because some "brainwashing" too, the spirit of near collapse; the sense of psychology, broke the moral and legal constraints, endangering people's ideological beliefs based. MLM brainwashing, so that people do not cheat as a disgrace, against this honor. MLM training out by members of moral restraint, even if the organization is banned, no longer engaged in pyramid schemes, has no normal people do immoral things when guilt becomes extremely selfish, bent solely on profit. If such social members reach a certain scale, the social control system will face the danger of collapse.

We from this year, SAIC announced the network marketing major is not difficult to find, there are three basic forms of network marketing, the first: "pull the head" under the banner of "network marketing", "network", "chain sales under the guise of, in order to introduce the work, engaged in business activities such as the name of cheating others leave the residence (from a to b); second:" cheat entry fee "is the name of" electronic commerce "," network marketing "," shop "and" consumer rebate "under the banner of membership development money, online marketing; third:" the teams pay "under the guise of the name of direct selling, with legitimate companies for sales of goods, cover under the guise of high rebate, with high returns as bait, to the development of franchisees, sales and other forms of the development of the assembly line, to participate in the development of offline sales on the basis of accrued bonus.

The government embodies the dialectical thinking "transmission gauge straight". Mao Zedong once said: "is a typical political power". The tree is typical of flags, the secret is to advocate the spirit of a need to be respected, the values, the realization principle, to promote the experience of concrete in one or several tangible figures or events, making it a bright red flag, indicating the public become forward the benchmark. This year, SAIC deployed around the industry and commerce, market regulators severely punish illegal activities network marketing, curb the spread of the spread of pyramid schemes, maintaining economic and social stability and the legitimate rights and interests of the masses. And the announcement of the network marketing major is the typical network marketing this year, these cases, involving numerous people in the vast region and a huge amount of money involved, influential and representative.

From the philosophical sense, is from individual to general, and then from general to other methods, is to promote the work of deepening methods. Of course, the government to combat network typical pyramid schemes designed to resolve the main contradiction. Every year, the government departments around the country should release some typical cases of combating pyramid schemes. For example, in March this year, Zhejiang province Chuan office announced ten typical cases in the province in 2015 to combat pyramid schemes, including the people known as the "1040", "fake MLM major Tianjin Tianshi MLM major; in the Internet mode of the new marketing case - WeChat circle of friends, e-commerce marketing marketing case and case; the traditional real money to buy false membership development and level of MLM cases, such as Shengzhou and the" royal tea treasure "and" pyramid schemes Ling'an seized treasure money marketing case. These pyramid cases detected and released, reflecting the government in the fight straight spread on the dialectical thinking.

China's annual government network marketing can not be exhaustive, emerge in an endless stream, in the fight against network marketing on this typical cracked pyramid selling case has become an important way to the government, "zhuadian, with comprehensive" is not only a kind of philosophical thinking, but also can guide the public opinion guidance, cohesion of scientific spirit.