Topics: direct selling companies adhere to the ＂bottom line thinking is very important

2016-12-14 10:47

China Direct Selling News > Direct selling Forum > Special comments >

[report] (net Beijing on December 14th news commentator Xiao Xiao) sponsored by the State Administration for Industry and Commerce antitrust and unfair competition law enforcement bureau of the 2016 Chinese direct selling industry standard development international seminar held recently in Shanghai. Wang Jiangping, deputy director of the State Administration for Industry and Commerce stressed that the direct marketing industry to adhere to the bottom line of thinking, to ensure that does not involve pyramid schemes, does not involve the Pyramid fraud, does not lead to social group events.

"Bottom line thinking" is a kind of scientific thinking method which accords with the economic and social transformation period. It emphasizes the importance of planning the work from the worst, and avoiding the passive situation. In the development of direct selling enterprises should make good use of the "bottom line thinking" to prevent illegal operations and suspected of MLM, to ensure the legitimacy, security and sustainability. Therefore, the direct selling enterprises adhere to the "bottom line thinking" is very important.

In recent years, direct selling enterprises violations or involve the situation has occurred, resulting in a very bad impact on society. For example, some direct selling companies in the business do not conscientiously implement the relevant provisions of the "direct management Ordinance", have what investment rebate funds "plate", triggered a social group events. The reason for these cases, because these direct enterprises do not adhere to the "bottom line thinking", holding the luck of the psychological test method. This phenomenon does not eradicate, the development of the direct marketing industry will not be healthy, we must attach great importance to.

Direct selling enterprises should always consider the bottom line of legal and social responsibility". Direct marketing is approved by the Ministry of Commerce, the legitimate business license to obtain the legitimate business activities, and marketing has a essential difference. At present, due to the name of a number of direct selling enterprises engaged in illegal business activities, a small number of direct selling companies operating problems, serious damage to the social image of the direct selling industry. To this end, direct selling enterprises in the development must always consider the legal and social responsibility of the bottom line". Specifically, is to seriously study and thoroughly implement the "direct marketing management regulations" and "ban marketing regulations", to comply with laws and regulations and policies, and consciously resist the temptation of pyramid schemes, can not be illegal business. Direct marketing enterprises should strengthen the scientific management of direct sales personnel, sales area, to maintain the relative stability of the industry, and thus maintain social stability. Once found signs of instability should take necessary measures to make the problem under control. Direct selling enterprises should fully understand the dangers of pyramid schemes, to prevent the organization of marketing, "restructuring", "strategic cooperation" and other banner, to the direct selling business. Is strictly prohibited in order to the performance, the penetration of the marketing team of the default, must not allow direct marketing organizations and personnel involved in the operation and management of direct selling enterprises.

Direct selling enterprises should always consider the bottom line of economic and social responsibility". Enterprises as the main market economy, with economic attributes, so, direct selling enterprises should always consider the economic responsibility of the bottom line". Direct selling enterprises should actively improve the operating efficiency, and strive to create a good economic benefits. To strengthen management, regulate the conduct of direct sales, to carry out fair competition, to maintain a good market competition in the market order, and promote the healthy development of the direct selling industry. To abide by the principle of equality and voluntary, to conclude and perform the contract obligations. To improve the company's self binding mechanism, strict self-discipline, safe and sound business. Direct marketing enterprises should pay attention to the protection of the rights and interests of consumers, direct sellers, and effectively prompt the risk, appropriate disclosure of information, fair treatment of consumers and direct sales staff, to strengthen customer complaints management, improve service quality. To internalization of enterprise's development momentum, strengthen the cohesion and responsibility of enterprise members, and enhance the sense of pride and cohesion.

Direct selling enterprises should always consider the bottom line of moral and social responsibility". Moment to consider the bottom line of moral and social responsibility, which is an important aspect of the "bottom line thinking" of direct selling enterprises. Direct selling enterprises should adhere to the strategy of sustainable development, pay attention to environmental and ecological protection, rational use and development of resources, through scientific and technological innovation and management innovation, improve resource utilization. To actively promote clean production, pollution prevention and energy-saving emission reduction, development of circular economy, building a resource-saving and environment-friendly enterprises. According to their own strategic planning and development needs, to achieve the optimal allocation of resources at the same time, create more jobs for the community to provide more employment opportunities. To actively join the public welfare undertakings, and consciously fulfill corporate civic obligations, and strive to create a good image of the responsible enterprise. Should be within the scope of its ability to actively participate in community building, to encourage employees, distributors, dealers volunteer service society. Should conscientiously accept the supervision and inspection of the government departments concerned about the public and the news media comments on the company, in a timely manner to take measures to transfer positive energy.

Direct selling companies operating in the use of the bottom line of thinking, should pay attention to "X", "keep the bottom" and "bottom" in three aspects. "X" refers to the direct selling enterprises must have height, strong political consciousness, the priority placed on the development of social stability. Direct selling enterprises "support" live the "bottom", in the process of development is possible and the display skills to the full space. "Keep the bottom" is to stick to the bottom line. Direct marketing enterprises in the development must be the laws, regulations, policies and ethics "at the end" to live. If illegal, direct selling companies will be required to bear the cost of expensive, and even the government will revoke the direct selling license; if there is a loss of moral standards, direct marketing companies will be abandoned by society, resulting in stagnant development. "Guaranteed" is to keep the worst results under the bottom line. Direct selling enterprises is an economic unit, development is the first, through their own development, direct marketing enterprises to achieve the contribution to society. Therefore, the direct marketing enterprise in the bottom line thinking must have a sense of development, in the decision to keep the worst results can withstand the bottom line.