[news] December 5th Beijing reporting network (CNR) "Internet plus" is the mobile Internet, big data and cloud computing information technology through the market to optimize and integrated role in the allocation of resources, the integration of Internet innovation and economic and social fields in depth, can promote the real economy and industry innovation and productivity, a wider range of Internet based facilities and tools of industry development in the new form and industrial restructuring. Deputy Secretary General China market learned long Mr. Ai Jiakai recently proposed the view of the above, the transformation process and circulation around the industry in the direct selling industry to explore the transformation and upgrading in Internet plus conditions. Here's his point of view:

In order to speed up the integration of the Internet and the depth of the circulation industry, promote the transformation and upgrading of circulation industry, improve circulation efficiency, create a new economic growth point, innovative services to the people's livelihood, consumption potential release, the Ministry of Commerce to develop the "Internet plus circulation" action plan "(hereinafter referred to as" action plan ") application based on Internet technology in China's circulation, clearly put forward to the Internet as a carrier, to promote the construction of a modern circulation system of ideas, overall objectives, major tasks and measures, to guide the production and promotion of circulation and expanding consumption, is of great significance to absorb employment and improve people's livelihood.

The Ministry of Commerce released the "Internet plus circulation" action plan "while the focus is on e-commerce, e-commerce in small and medium-sized rural areas into the city, into the community, e-commerce online and offline interaction, cross-border e-commerce and other fields to create a safe and efficient, unified open competitive and orderly circulation industry upgrade, but for the whole industry in circulation Internet plus under the condition of transformation and upgrading have important implications.

Since the last century since 1998, China mainland direct selling industry has experienced two transformations, although the first transformation began as a "transformation", but with each transformation depth, complex business models of various types of direct selling enterprises to create a distinctive. The hybrid business model, sales model is different from the traditional business model, the other is also different from the traditional, but for the commodity and currency Direct Selling Company product development, direct selling market in circulation has played a role in promoting.

The first transition Chinese mainland direct selling industry since the beginning of 1998, although the "transformation", the transformation of direct selling enterprises still create a compound marketing mode of various "direct + shop", direct selling industry began a compound marketing tour; by 2000, with the rise of the global Internet and e-commerce the trend of direct selling enterprises has moved from being "transition" to active transformation, compound marketing mode to create a unique triple play "direct + shop + Internet", which is a company of two or more than two kinds of marketing channel and terminal integration into a marketing system, and make the the collaborative operation, we will this marketing model called composite marketing business model. This stage of direct marketing enterprises to create their own characteristics of the marketing model can be simply summarized as: direct marketing + shop + Internet = compound marketing.