2016-07-25 17:11

 

Qin Yongnan: when sharing a career

 

[direct reporting network Beijing July 25th news] (Contemporary direct selling) era in change, the core value of direct marketing to share the same value. The thinking mode of direct selling is the core value of sharing economy based on the sharing of people and people. In order to share as the core, resulting in a direct selling industry value chain, thereby forming a share in the economy of a chain, so we often in direct marketing can hear such a classic statement: "happiness and friends share" "good products with everybody share" and so on.
Since from the beginning of the 1990s Chinese into direct sales, direct sales has experienced the transformation of passive or active, from shop to shop and hire salespeople, from direct legislation to the age of the Internet marketing + Internet plus, times constantly change, and Professor Qin Yongnan believes that the existence of the value of the direct marketing industry still has not changed, direct selling from this industry to share the core culture of sharing economy still has strong vitality, which has been developed for the direct selling industry in the Internet era can still share economy and other emerging industries proved by racing together bridle to bridle.
To share the culture and the direct selling industry unique model and core culture, early in the heart of the direct selling industry is described above the "good products to share with you". It from the bottom of the heart in good faith and friendly, by sharing in the lives of others and bring convenience, improve quality, beneficial to the people and realize their own value.
Internet era, the direct marketing industry to share as the core value of the essence of no change, change is the way to share and channel." Said Professor Qin Yongnan. Such as Amway in 2016 issued a "digital strategy", is the Internet plus direct empowerment, with the Internet technology to improve Amway (Chinese) business platform for entrepreneurs, provide more convenient one-stop full free business experience. Amway (China) through the mobile studio of Amway, Amway cloud services micro signal such as a platform to achieve Amway salespeople more simple, more diverse, more personality, more wonderful to share, share the ways and channels is contain the line and the line of various platforms. In addition, many organizations spicy mother training camp, body slimming training camp, a wine tasting will wait, its essence is by sharing and promote development and change just share the way.
Sharing is a kind of service that includes multiple value chain, which is the value of direct selling as a profession.
Appears in the professor Qin Yongnan, the starting point of the direct sale behavior is consumption, consumer experience on product is share the premise, but the whole process of using this type of product from purchase to consumers need by learning to understand and master, Professor Qin Yongnan the consumption of this kind of product is known as the complexity of consumer behavior.
Due to the demand of consumer behavior, the service of Direct Selling Company, direct selling system and its direct sales staff will run through the pre-sale, sale and after-sale service of the products. "Therefore, it should include information services, consulting services and training services, and several other aspects of the value chain". Professor Qin Yongnan believes that sharing has become a kind of service that contains multiple values". In addition, because direct marketing sharing and other sales methods, to share the service provided by the service and other sales methods to provide the fundamental difference between the service, which is the value of direct marketing to exist where the. When these services serve as an effective demand for a consumer in the market, direct selling has become a worthwhile career.
Sharing is an inevitable trend in the progress of human society and sustainable development
Sharing of direct selling industry and the sharing economy based on Internet technology and the similarities and differences between the form and the form. Direct share although is a point to point the economy (of people), economic cooperation, collaborative consumption, but more is through service established in people with information, knowledge and skill sharing basis, this and share economy is established in human and material resources sharing based on the social, economic and ecological systems are different. Different content sharing between the two. The former emphasizes to be using their own experience of good product, good products and good career opportunities pass through information service to others, and continue to rely on to provide advisory services, training services will imparting knowledge and skills to get economic benefits and who will the idle resources in exchange for economic benefits, such as airbnb (short rental housing), Uber (called the car service) and so on.
Although the shared object is different, but two not the same share but have played a optimize the allocation of social resources, promote social collaboration efficiency and reduce the role of public entrepreneurship threshold, and allows more people participate in entrepreneurship, innovation activities, inject new vitality into the public entrepreneurship, innovation and peoples'.
According to the statistics from the World Federation of direct selling associations, 2015 years of China's direct selling industry performance to 19% faster growth, turnover has reached 18.8 billion yuan, and with more and more enterprises to join the public, to share is the core of the direct selling industry development will be more and more vigorous. Also according to the Internet society share issued by the Economic Commission for the Chinese share economic development report 2016 "shows that in 2015 China to share the economic market scale has reached 19560 billion yuan, participation and sharing economic activity, the total number of more than 5 million people, the report forecast, the next five years share average annual economic growth rate in about 40%, to 2020 more than 10% of the share market economy will be the size of GDP.
From the above data, it is not difficult to see whether it is direct sales, or the Internet, sharing is the trend of entrepreneurship, but also has become a lot of people's career. 3
(original title: Qin Yongnan: when sharing becomes a career)
Editor: Xiaoqing
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