2016-03-18 14:36
Ouyang: the development of direct selling for ＂qualitative change＂ must prevent deterioration＂
 [report] news network March 17th (Ouyang Wenzhang / author) from quantitative change to qualitative change, this is a philosophical concept. Direct selling enterprises from "quantity" to "quality" in the development, need long-term accumulation, not overnight. But now some direct selling enterprises in order to find the so-called "qualitative change" and in violation of regulations, or even suspected of MLM, which makes direct marketing is not "qualitative change", but "bad". So, direct the development requirements of "qualitative change" must pay attention to prevent bad".
In philosophy generally reached the ultimate law of Dialectics of only three: the law of the unity of opposites, the rule of quantitative change and qualitative change, negation of negation law. The rule of quantitative change and qualitative change reveals the development and changes of things form the characteristic, starting from "quantity", "change" is "quantitative" end. According to the long term observation of the direct selling industry, found some direct selling enterprises to use the rule of quantitative change and qualitative change very successful, such as foreign direct selling companies Amway, funded direct selling enterprises unlimited, perfect overseas Chinese direct selling enterprises, domestic direct selling companies new era. These direct selling enterprises conscientiously implement the "direct management Ordinance", "Regulations on Prohibition of pyramid selling" and other relevant laws and regulations, in the continuous specification realized from "quantity" to "qualitative change". Such direct selling enterprises are worth learning and learning from other direct selling enterprises.
The direct selling industry in recent years is more chaotic, which is a consensus of the people. Why is there such a situation? Of course, the reasons can be said in many ways, but a very important reason is that some of the direct selling companies illegal or even suspected of pyramid schemes. There are two cases, one is some old direct selling enterprises due to various reasons, performance rose fast, and deviating from the direct selling regulations of the basic spirit, not actively sales direct product, is to pull the head suspected pyramid schemes, or is in play money games suspected of illegal fund-raising. This "bad" is direct, industry and commerce, public security organs and it is not surprising. Two is a number of new direct selling enterprises, in order to circle the market contrary to the commitment to apply for direct selling licenses, and some engage in what "a touch on the back of this", some of the "a license plate three", and some also pull the head. The two cases is the direct selling industry development in the A shares "turbidite", is a typical manifestation of the development of direct "degenerate", the direct supervision departments and the media industry must be exposed and stop.
How to prevent "degenerate" in order to "qualitative change", which is placed in the direct selling enterprises are facing a very serious problem must be taken seriously. I believe that the current and future a very long period of time, the government and direct selling enterprises must do the following work:
First, the direct marketing regulatory authorities to truly fulfill their duties, in the appropriate time to make a big inspection of the direct selling market. Direct sales market inspections, in the past to engage in many times, but the effect is not very satisfactory. For example, 2013 and 2014 in the past two years, the State Administration for Industry and Commerce of the country's direct marketing inspections, but only raised questions and not really solve the problem. To be exact, this is not the direct selling supervision organs. This year is 45 planning to start the year, and economic transformation in the key, if appeared in the development of direct violation of or involving transfer of not resolved fundamentally, start to 45 and the economic transformation of negative effects. So in 2016 at the appropriate time must on the direct selling market of play hardball of inspections, find what problem to solve any problems, without leaving "tail", "back door", fundamentally reverse the direct selling industry development is very chaotic situation, determined not to allow direct marketing in the development of "degenerate".
Secondly, to have the rhythm of the approval and issuance of direct sales license, to ensure that the development of direct marketing to achieve orderly and stable. Last year, the approval and issuance of direct selling license is very fast. At present, the Ministry of Commerce to wait for the approval of direct selling license a lot of enterprises. Is to continue to speed up the approval, or appropriate to control the rhythm? I think, for the moment, the approval of direct sales license should not be accelerated, it should be done in a rhythm, so as to ensure the orderly and stable development of the direct selling market. What is the rhythm? I think that the rhythm is a natural, social and human activities in a regular change. For example, if the direct sales license is not issued, then it limits the development of direct sales, which does not meet the laws of the development of the direct selling industry. Similarly, if the direct selling licenses too fast, then the special nature of the market due to the special nature of the market is likely to be a large area of chaos, but also does not meet the laws of the development of the direct selling industry. Therefore, the rhythm of the issuance of direct sales license, which is the correct choice for the healthy development of the direct selling industry, but also to prevent the direct marketing of a valid measure.
Third, the direct marketing enterprises to rise to a certain level of self-discipline to know, not self disciplined enterprises to take legal, administrative, economic and other aspects of the measures. Direct marketing "deterioration" is mainly caused by some direct selling enterprises are not self disciplined. Although a few years ago direct selling enterprises are involved in signed a self-discipline convention, but due to the lack of corresponding legal, administrative and economic measures to keep up with, the result is that to return to say to do do, self-discipline is equal to a waste paper. This situation must change. I believe that the direct marketing enterprises should be to rise to a certain level of self-discipline to understand, do not take the self-discipline as a business, but as an important social responsibility to seriously self. The fact is also the case, the direct selling companies involved in illegal transfer from the big perspective is to disrupt the normal economic and social development of the order, is an irresponsible behavior of the community. Therefore, as the direct selling supervision organs, to those who do not self regulatory direct marketing enterprises, must resolutely take legal, administrative and economic means, from the source to prevent their direct marketing".
In a word, we only actively do more work to effectively prevent "deterioration" of the development of marketing, and then realize the development of direct leap from "quantity" to "qualitative change". 3
Editor: Xiao Shen
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