2015-12-21 14:41
Weekly review: to strive to build a healthy management of direct marketing companies
 Direct network December 20th hearing (Ouyang Wenzhang / author) twenty-first Century is a healthy and the main melody of the century. Health management is an urgent need to strengthen the Chinese society. As a direct sales company to sell health care products, it is natural to try to build a health management companies.
The main enemy of the current threat to human health, has not been infectious diseases, but because of the bad life style caused by non communicable chronic diseases. China's current per capita life is not high. According to a survey by the State Commission for restructuring the national average life expectancy is 68 years old, the average life expectancy of 58 year old intellectuals. The average life expectancy of Beijing residents is 78.5 years old, the average life of intellectuals in Beijing science and Technology Park of Zhongguancun in only 53.34 years old, shocking. These people belong to high IQ, low physical fitness, heavy work, bad life style is to cause them to die, the culprit. Thus, health management work is how important!
Health management research center, University of Michigan, director of the AI diton Dr. once pointed out: health management in the United States after 20 years study concluded that 90% of the individuals and enterprises through health management, medical expenses down to 10% of the original; not to do health management 10% individuals and enterprises, medical expenses 90% higher than the original. Some advanced countries learned from the painful lessons, in health work must be carried out in health management. At present, the United States has 650 health management agencies. Health management for 77 million people, that is, one in every three Americans participated in the health management system. It is proved that the incidence and mortality of many serious diseases after health management are obviously decreased. Such as the death rate of cardiovascular disease decreased by 52% in the 70 "s, and the death rate of cerebrovascular disease was decreased by 59%.
In China, health management work has not started. Although the country is very supportive of the big health industry, but the current situation of the development and research of the large health products, ignoring the basic work of health management. Hospitals pay attention to the treatment of patients, and a large number of sub healthy people in the risk of disease at any time. This requires our country to catch up at top speed in health management. In this regard, direct marketing companies have a unique condition, we should recognize the trend of the development of the big health industry, the first step in the health management. Must understand that health management is a comprehensive management of health risk factors for individuals or groups of people, the purpose is to mobilize the enthusiasm of individuals, collective and social, and effectively use limited resources to achieve maximum health effects. All direct selling enterprises should be from now on, the health management work as a major strategy for the development of enterprises, the health management of people into direct business.
Direct marketing enterprises to train a large number of health management professionals, which is to strengthen the foundation of health management. We must understand that health management is not only a set of methods, but also a set of perfect and careful procedures. As a result, there is no professional health management personnel, direct marketing companies do not do good health management. Professional health managers must understand the basic knowledge of health management, understand the main characteristics of health management. Such as health management is to control the health risk factors as the core, including the variable risk factors and non variable risk factors, the basic cognitive, professional health management personnel must understand clearly. Therefore, direct marketing companies to participate in the health management work, we must train a large number of health management division. However, at present, all direct sales enterprises have not yet organized a direct staff to participate in the training of health management division, which can not be a regret. Therefore, I suggest that all direct marketing companies to develop plans as soon as possible, to have the conditions of direct sales staff to be trained into health management professionals, and then the direct marketing enterprises to build a healthy management of enterprises. This is a major strategic choice, direct selling enterprises should have a clear understanding of this.
Health management is a kind of preventive medicine to recover the source of this new moon. Direct marketing enterprises in the process of promoting health care products, to target individuals and groups to carry out health education, improve their self-management health awareness and level, while the health management of direct marketing enterprises to individual and groups of health risk factors related to the assessment of health risk factors, and provide personalized intervention, to greatly reduce their risk of disease, reduce their medical costs, improve their quality of life. Only in this way, the direct selling enterprises in the development of the big health industry to fulfill their social responsibilities, for the harmonious development of the whole society to make new contributions. 3
Editor: small Shen
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