2015-08-13 15:49
Ouyang wenzhang: efforts to improve the direct sales staff, Yan value"
CNDSN August 13th] (Ouyang Wenzhang / author) "Yan value" refers to the person's handsome or beautiful index. Due to the current level of social recognition of the direct marketing industry is not high, so the direct sale of the value of the people need to be further improved. To improve the "Yan value" of direct selling personnel is an important part of the continuous improvement of the degree of recognition of the direct selling industry.
Direct sales personnel, Yan value, in the final analysis is a direct sales staff in the community a good evaluation. If the evaluation is very good, then the direct sales staff, Yan value is high, on the contrary, if the evaluation is not good, then the direct sales staff, Yan value is low. How to improve the "Yan value" of the direct sales staff, so that the community has a good evaluation of direct sales staff, this is a direct marketing industry is very concerned about the problem. I think, efforts to improve the direct sales staff, Yan value, direct sales staff must do the following:
One is to do direct sales regulations propagandists. Direct sales staff to improve the "Yan value, not only to their own to seriously study the" direct management Ordinance "," Regulations on Prohibition of pyramid selling ", but also do a good job of direct selling regulations propagandists. The healthy development of the direct selling industry, the key is to earnestly implement the direct selling regulations, and earnestly implement the direct marketing regulations and the key in direct sales personnel. Direct sales staff in the first line of the direct sales market, only they are engaged in direct sales in accordance with the laws and regulations, direct sales industry's healthy development to have a real guarantee. Therefore, the direct sales staff to improve the value, on the one hand, they want to seriously study direct laws and regulations, a profound understanding of its essence, consciously in accordance with the requirements of direct marketing direct marketing; on the one hand, we should actively promote direct regulations, so that their own direct sales staff can also be able to master the basic content and spirit of the essence, lead them to seriously implement the direct selling regulations.
Two to do business norms supervisor. The healthy development of the direct selling industry, direct selling enterprises is also a key factor. Therefore, the direct sales staff to improve the color value, must be a direct selling enterprises to standardize the operation of the supervisor. It should be noted that some of the norms of direct marketing companies, with a number of outstanding direct sales staff often for the business to regulate the operation and make suggestions, ideas. With these excellent direct sales staff, once the direct sales business has not standardized place, they will take the initiative to remind direct sales companies, so as to promote the standard operation of direct selling enterprises. Some direct sales staff believe that the business is a business norm, and we are not. In fact, this idea is wrong. Direct sales personnel and direct business is the fate of the relevant, if the direct selling companies do not regulate the operation, or is suspected of pyramid schemes, then the direct damage to the staff is also great. Therefore, direct marketing personnel to improve "Yan value, not only their own will standardize the operation of the market, but also actively for enterprises whether the norms of business plans and strategies, a good supervisor.
Three to do direct sales products salesman. Direct marketing is one of the many marketing methods, therefore, the main task is to sell direct marketing companies products. Direct sales staff can not be a direct selling products salesman, which is to improve the direct sales staff, Yan value of the important aspects. The so-called salesman, in the direct marketing industry has two levels: first, to sell their own products, two is the organization of the team to sell products. Therefore, the direct sales staff to do a good job in the sales of direct selling products, while the organization of their own team's direct sales staff to actively sell products. In the process of selling the product sales, we must seriously promote the function of the direct product, neither exaggerated nor not propaganda. Product is the carrier of corporate culture, as long as the product is seriously propaganda, to allow consumers to identify with the enterprise, in order to expand sales performance. So, as a direct product salesman is not an easy thing to do, must do a good job of propaganda and direct solid products. This is the condition that a good direct selling member must have.
Four to do consumer customer service. Every day and consumers to deal with, a good salesman should do a consumer customer service, so as to continuously improve their own". Consumers are direct selling enterprises "God", but also direct sales staff of the "god". If the direct sales staff not to be good for the consumer service, not only direct sales company's reputation is affected, but also the direct sales staff will not enhance the sales performance soon. Therefore, the hearts of the direct sales staff must always think of consumers, and actively to provide them with direct selling products advisory services and after-sales service. Good consumer customer service, we must take the consumer as their own "loved", at any time, any place, the customer's request as long as it is reasonable, we must do everything possible to meet their requirements. Even if the customer's request is not so reasonable, direct sales staff also need to be patient to explain the work. In a word, to increase direct sales personnel, Yan value, it must service for the consumer to the heart, always be consumers of relatives and friends.
Fifth, do blow MLM fighters. The impact of pyramid schemes on direct sales is very large, some direct selling companies are illegal business or alleged pyramid schemes, is because of the thinking of pyramid schemes. To increase the value of the direct sales staff, it must be completely away from the pyramid schemes, to do the fight against pyramid schemes. When an enterprise illegal operations or suspected pyramid schemes, direct sales staff should take the initiative to the enterprise reform proposal; when found MLM staff mixed with direct sales staff, should be immediately to the business, public security organs to report; when seen in some direct marketing staff have a tendency to sell, it is time to stop their behavior. At the same time, we should actively participate in the activities of the organization of the public security organs, public security organs, once discovered pyramid schemes pyramid selling organization, it should be promptly to the police, to destroy the pyramid organization in the fastest speed. Only in this way can improve the direct sales staff, "Yan value". 3
Editor: Wan Wan
|