Direct reporting network Beijing November 29th (China Consumer News) November 25, 2016, the future of social commerce and direct marketing forum held in Peking University. The forum is sponsored by the China direct selling industry development research center of Peking University. Peking University, Central University of Finance and Economics and other colleges and universities and scholars, Research Institute of Tencent, the association of experts Chinese micro electronic chamber of Specialized Committee, together with the representatives of the domestic direct selling enterprises, to explore the development of social business caused by changes in the market environment, and the influence of the direct selling industry. Ministry of Commerce, the State Administration for Industry and commerce, the Legislative Affairs Office of the State Council, and other representatives of the regulatory authorities also participated in the forum.

The participating experts from different angles, the analysis of the development of social business. Public Tencent Strategy Committee Office of the director, and Internet plus Tencent Research Institute of innovation research center secretary general Cui Shufeng made a "shared development" ecological construction and social economic business keynote speech, to develop micro business as a starting point to explore the Internet sharing economy, development status and trend of social business model. China Business Civilization Research Center, Qin Shuo circle of friends of the promoters of Mr. Qin, describes the interactive relationship between social business and commercial civilization. As a leader of the domestic business model, Professor Wei Wei of Peking University HSBC School of business analysis of the structural elements of community business model. Wu Zhaoguo, founder of the enterprise in the business of the company in the exploration of social business as a case made a speech, which gives the participants to bring a good inspiration. Guo Hua, executive director of the center for Internet banking and private finance research center of Central University of Finance and Economics, is devoted to the legal issues that may arise in the process of social business development.

Research Center of China's direct selling industry, Peking University Yang Qian introduced the center 2016 of the research topic, the Chinese direct selling industry social business trends. Research shows that social business creates a lot of new share economy business model, which is a huge impact on the direct selling industry; the future, online and offline industry integration will become a trend, the existing direct regulatory environment is a challenge.

From Amway (Chinese) Ltd., Bao Jian (Chinese) Co. Ltd., Dalian ShuangDi Polytron Technologies Inc, MaryKay (China) Cosmetics Co. Ltd. (Chinese), such as how to daily health care products company facing the trend of social business development, perfect (China) Co. Ltd., the new era Health Industry (Group) Co., Ltd. on behalf of more than 30 direct selling companies also participated in the discussion, the share of direct selling enterprises understanding of social business development, and how to direct enterprises face the trend of social business development.

This year, the ten anniversary of the establishment of the development research center Chinese direct selling industry at the Peking University, vice chairman of Peking University Council, HSBC School of business Dean, director of the center for Public Finance Review Center in the past ten years of development, and thank the community for the care and support work center.