2016-07-29 17:10

 

Daily chemical industry investment and financing decline in capital does not love the brand business love channel

 

[straight news network Beijing on July 29, news] (Beijing Daily) since the beginning of this year, a number of cosmetic companies rushing into the capital market, but the industry investment and financing heat but appear to be cooling, especially cosmetics for small and medium enterprises, access to capital in favor of increasing difficulty. Recently, the product concept network joint board investment released the 2016 China cosmetics investment and financing report shows that the first half of the capital investment in China's cosmetics industry has cooled, especially the investment of brand. The industry believes that because of financing costs rising, and daily chemical industry is currently operating ability of the enterprise of the rare, which makes the outside world for the chemical industry investment financing heat declined.
Financing heat drop
The 2016 China cosmetics investment financing report "shows that since 2016, China's cosmetics industry obtained financing amount to 16 pen, appeared to glide considerably compared with last year, fell 54%, last year the industry received a total of 35 pen financing. Ma Hong, a founding partner of the board investment believes that the market size of the cosmetics market as well as the market growth rate, China's cosmetics market investment and financing is still less.
Public information, 2007-2012, China's cosmetics market growth rate stable, and higher than the world market level. 2012-2014 market growth rate increased to 24%, but in 2015 it fell back to the level before 2012. Ma Hong believes that the investment and financing in the field of cosmetics and the overall market growth is still a large gap compared.
In specific areas, the report shows that the capital of the internal field of cosmetics industry also has a certain preference. According to statistics, 2006-2016 ten years, cosmetics channels, brands, service providers and other areas to get investment accounted for 29%, 24%, 20%, in addition to the United States and the community to obtain the financing accounted for 13%. This means that the capital is the most popular channel. But for the channel business investment is currently mainly concentrated in the electricity provider, the line under the line to get the investment of only 3 pens. In contrast, the degree of favor of the capital of the cosmetics brand is not high.
The personage inside course of study expresses, especially for small and medium enterprises of Japan, because there is no innovation patent, substantial assets and excellent brand, in financing facing credit, collateral, with investors for the cosmetic industry gradually clarified, in recent years for the small and medium-sized chemical enterprise investment and financing to reduce the number, resulting in the overall industry investment and financing heat drop.
Small and medium enterprises is difficult to get the favor of capital
It is understood that in April this year, the domestic cosmetics industry investment enterprises in Qingdao Jin wang. Zhongzhi industrial investment, RIA Novosti, according to reports, the company's current investment subject has two, one is brand reputation, one is in the channel to channel layout of the enterprise. But at present in the Chinese market has the reputation of brands generally value is very high, shaping has the reputation of brand difficulty and young brand is in the majority, behind also has a lot of enterprises in pursuit, in the competition as the stars of the industry to invest in a high degree of difficulty, so the vegetation did not cast the brand equity, but on the whole channel chose to invest, so choose the Qingdao Jin Wang.
As the cosmetics industry analysts, daily chemical industry observers Zhao Xianghui pointed out that currently domestic investors eyes focused primarily in listed several scale larger cosmetics companies, but this only occupy less than 5% of the overall level of domestic daily chemical industry. "Local enterprises have thousands of day, and only 7 listed. The financing difficulty and high cost has become an important factor restricting the development of private enterprises. At present, the daily chemical enterprises to enter the threshold and the two level of market financing is still very high, and corporate listing and financing is a very long process. This is not feasible for most businesses."
At the same time, insiders pointed out that from the capital side, the cosmetics companies listed companies rarely, although the United States and the United States shot a long time, but it has not been successful. Why cosmetics companies do not invest, and why financing is becoming more and more difficult? Because the capital in the investment can not return, so the enterprise is becoming more and more difficult to get investment, in short, in recent years, the cosmetics industry financing case in fact, the ultimate success of a few, most of them are not successful.
Financial success depends on the product
Although the cosmetics industry is difficult to get the favor of the capital, but compared with other markets, China's cosmetics market growth rate is still very fast. It is expected that the current size of China's cosmetics market reached 300 billion yuan, has become the largest cosmetics market after the United States, in 2020 this figure will continue to grow, reaching 500 billion yuan.
Insiders pointed out that, in the cosmetics industry, is to improve the efficiency of resource use, providing quality products and services to the effective thrust, the more obvious the advantage of integration and market share will be higher. Generally speaking, most of the enterprise value is represented by the capital funds and management of resources, hope occasion will companies overstating to new heights, but subsequently the enterprise's own management should also be adapt to the scale growing. For example, in April this year, and eternal Asia hand in hand more than half a year of Zhengzhou future Xiang long trade, then because of poor business reasons and background management, leading to the goods can not be delivered on time, caused by offline retailers nearly 1000 million yuan of money can not settle.
Similarly, for investors, whether in the cooperation create better business model, access to more and more long-term benefits is the need to get to the bottom. The vast majority of the capital belongs to the interests of the trend of investment, which is part of the "human" as a clue to invest, or value short-term interests, come in, perhaps in figuring out how to quit. Indeed, investors or because of industry of prospective judgment, after the discovery of potential and outstanding enterprises make investment behavior, but gives the enterprise the so-called capital of the "magic weapon" can do business in the San Miguel ". It also needs to sincerity and time to verify.
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