[straight news network Beijing on July 15 hearing] (Sanqin Metropolis Daily) "a educator said such one sentence words, he said, promote hand in the world are the cradle of the hand, the mother is to create the history of the real power." In the face of the reporter, weekdays unsmiling sanbafule chairman Xiao Feng Yuan, unexpected open the sluices, "only women love, mother love, the true liberation for women only, in order to promote the civilization and progress of the human society", "for the sake of women's happiness, health and happiness, let the majority of women live a decent and dignified life, solve problems for them, for their timely help. This is the proper meaning of the socialism with Chinese characteristics, but also the strong vitality of the cause of our 38fule lies."

There is a growth that does not forget the beginning of the heart

The responsibility and mission in 24 years, 38fule always insist on and adhere to, and continue to grow, but also from a little-known small plant growth to a large diversified international enterprise, at present, 38fule group has Shaanxi 38fule Polytron Technologies Inc, Shaanxi Huatai Pharmaceutical Co., Ltd. Xi'an 38fule Health Industry Co Ltd Shaanxi Sanchuan Investment Limited company of more than 10 member companies, in addition, the Yangling 38fule 38fule health products production base, Xi'an 38fule Times Square headquarters base, Zhashui food production base, Chunhua 38fule Chinese herbal medicine planting base, Health Canada product R & D base five bases have been built or are under construction, a total investment of more than $10 yuan.

But, no matter what kind of growth, Xiao Feng Yuan and his 38fule always remember the beginning of the heart - adhering to the "condensed love, health," the ideal transfer, has been committed to the to the cause of women's health! Attention achievements dream, Sanba fule have been from the initial a female gynecological pad to today's seven categories, such as more than 100 kinds of products, and formed a to women's reproductive health products "as the core products for reproductive health system, and the concept of reproductive health, sexual and reproductive health from extends to the sexual health life, from sexual health life extends to the home a happy family. Of these, let the sanbafule in the industry has a very high visibility and reputation.

Thirteen five year plan is proposed to promote the organic combination of technological innovation and innovation and public entrepreneurship peoples, put forward to promote "healthy China Construction", the implementation of the difficult task of poverty alleviation project, Xiao Feng Yuan and his 38fule conform to the national requirements, the introduction of the "rose business plan", enterprises have to come up with 10 million yuan venture capital, the support of the majority of female entrepreneurs. Recently, they launched new products "Ann Zhuo" fitness underwear series products, realize the women's health and beauty of the double harvest, I believe that will be welcomed by the majority of women.

There is an obligation to call social responsibility

"Our responsibility is to do a conform to the social and moral requirements of corporate citizenship, now and in the future to ensure that every woman has a higher quality of life and more wonderful life, to ensure that every family have a happy and prosperous future. We adhere to the traditional principles of integrity, integrity, respect for the individual, based on long-term development, doing the right thing"...... This is Xiao Feng Yuan in a sentence said many years ago. Now, this sentence is still Xiao Feng Yuan and his sanbafule guide to action. And that with the Gerald Chilman and Philip Kotler two marketing guru for environmental protection, family planning has great significance to promote social goals proposed, the concept of "social marketing" has a very high degree of fit.

Yuan Xiaofeng is also a concept that in 38fule inception, when many companies are still tangled "argument enterprise is to maximize the profit or social responsibility" when they are on the way, from the last century began at the end of 90s, in order to implement the "reproductive care operations, expanding the field of health the service of women's reproductive and Family Planning Association, sanbafule cooperation at all levels, jointly organized the" lecture "of women's reproductive health knowledge, after consulting knowledge, rich vivid lecturing, meticulous understanding, prevention and treatment, improves the women of childbearing age and disease of the reproductive system, improve their daily life in the sense of self-protection, improve their right to choose the implementation of long-term birth control measures to understand and support, so far. The lecture has been carried out more than 6 screenings, benefiting about 30000000 people.

Xiao Feng Yuan, said an important supporting point of the social marketing is the audience to the enterprise trust! "People without a letter not stand", as well as the company, Sanba fule is based on the foundation of trust the most honest, the implementation of the development pattern of social marketing -- "38fule with public lecture generation for commercial advertising social marketing approaches succeeded, is it found the best combination of the interests of enterprises and social responsibility, use their own female health care professional knowledge and special ability, in view of the potential customer base to carry out large-scale women's health knowledge of public lectures. This is not only to take into account the "improve the quality of life of Chinese women" mission, but also to achieve the purpose of brand awareness and market development".

In addition, Xiao Feng Yuan for private enterprises to the function and significance of China's economic development has a very profound understanding, he said: "the private enterprise has become the promoter of China's economic development, the main force, is the practice of social responsibility of an important force. Better assume the social responsibility, not only is the new time society to the private enterprise