[straight news network Beijing on July 14 news] (China Food Machinery Network) health care products as a special category, in the market of our country has been developing very well, but in recent years, false propaganda, excessive addition of health care products market chaos is also worrying. With the increasing aging of our country, people pay more and more attention to health, health care products market is also growing at the same time we must strengthen supervision.

According to relevant statistics, China currently produces health food 2054 enterprises, the annual output value of billions of enterprises have more than 70, with an annual output value of more than 260 billion yuan, annual sales of approximately 200 billion yuan, which aged consumer groups accounted for more than 50%. According to the "Beijing Youth Daily" news: June 20, 2016 China Consumer Protection Committee issued a "health food consumer perception questionnaire survey report", the report shows that over 60% of consumers do not believe the so-called health food advertising. Four percent of consumers said often encountered health food posing as pharmacophoric features phenomenon. Overall, 70% of consumers evaluation is less satisfactory.

Health food "70% of consumers evaluation is not too happy", its root lies in the health food market was mixed, with extensive development. Therefore, the health food industry disorderly competition, the mess, is likely to lead to health food nightmare. What is more, those unscrupulous traders under the banner of "buy send, fold in the end, and hype, under the guise of, deceive the old consumers, profiteering, regardless of consumers' health and life safety, shoddy health food and even sales of fake and shoddy health food, defrauding the elderly pension money.

This case It is often seen. befog the minds of the people, use unscrupulous divisive tactics. On February 5, floating car came to my district, a rural town, 65, a retired worker flow traders, factory direct sales, buy a send a "tricks hit, 3500 yuan to buy 6 bottles (send six bottles of) a bottle of 60 grains" astaxanthin ". Because the peddlers gave the retired personnel of the beautiful ad reads: indicated by the medical research, human many chronic diseases, hypertension, hyperlipidemia, coronary heart disease, arteriosclerosis and other metabolic diseases, and oxidative damage is closely related to, if you can guarantee their daily dose of antioxidants, can guarantee to improve their own immunity, curb chronic disease. Astaxanthin has strong antioxidant capacity......

The retirees believe. "Three high" in two days later, he take, not only to the body Ding help nor and dizziness, headache, tinnitus and diarrhea symptoms. Had to go to the hospital for treatment, only a week after rehabilitation. It is a pity that the old man spent a lot of money to buy fake health food, eating out of the pain, but also to spend a lot of medical expenses, a profound lesson.

There is no doubt that for the elderly health is the most urgent wish, illegal use of this to fish. Thus while watching, health food market chaos verticillate, health food suffered a crisis of confidence, the social image, going from bad to worse, produce negative effect which can not be envisaged is the bringing order out of chaos. Health food market status, has been the supply side of health food reform sounded the alarm.

Therefore, according to the health food market chaos, it is necessary to take timely and effective fundamental regulation. Determination to crack down on the illegal production manufacturers, merchants, resolutely banned, with zero tolerance. There are traces of iron grip, step stone to stay in India with an iron fist technique for remediation, let those unscrupulous manufacturers business into a street rat, there was nowhere to hide. At the same time, we must according to law to control the health food market access, use of network resources, to establish traceability information; regulation and supervision, guide the health food manufacturers, merchants legitimate business, Zijing self-discipline, play a good health food safety of person of the first responsibility, the consumer is responsible for in the end. To increase the health food advertising review efforts to eliminate false advertising, let unscrupulous manufacturers business There is no way in. seamless drill. Publicity and education of consumers, especially older consumers consciously alert health care food authenticity and polished to identify the authenticity of the eyes, put an end to buy the "three noes" of the product.

Purification health food market, for the vast number of consumers, especially older consumer groups to create a health condition is the responsibilities incumbent upon us to relevant administrative departments, should play is also operate in accordance with the law the responsibility and obligation of health food manufacturers to voluntarily.

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