Direct reporting network in Beijing in July 13th (Beijing business daily) health care products from the focus on the elderly market to young groups, but there are still a large number of health care products rely on the concept of speculation, to seize the market, false marketing. Price chaos coupled with a cluster of fake health care products to make the market itself is not healthy. And drugs are different, health care products have a role of drugs, but will not have too much negative impact on the body, in the purchase of more cautious.

Sea Amoy health care products to become an important driving force for the development of China's health care products market. Chinese consumers Repeng, enterprise a series of mergers and acquisitions, scouring the sea health care products of the heat wave rolling, but profits, the price confusion, difficult to distinguish between true and false, the standard is not clear situation still exist.

False marketing

Health care products from the focus on the elderly market to young groups, but there are still a large number of health care products rely on the concept of speculation, to seize the market, false marketing. Before the day, the State Food and drug administration, the State Food and drug administration to stop the price of health care products, very grass related business activities. Very grass 5X pure powder Cordyceps tablets - extreme tablets 0.35 grams specifications 81 piece gift is priced at 29888 yuan. Manufacturers Qinghai spring medicinal resource science and Technology Co., Ltd. declared "grinding powder and pure powder tablet patent technology" can the Cordyceps sinensis "mouth to eat, and claimed that" very pure grass powder lozenge than the original grass at least seven times the essence of dissolution ".

Although the amount of advertising on the amount of up to 10 yuan, but this investment and can not be included in the investment in research funding. According to the state regulations, health food research funds accounted for profit 3%-5%, but the fact is, health food enterprises in scientific research investment is less than 1% of profits, more money to invest in marketing.

Industry has an open secret, health care products industry profits of up to 100%-200%. In the health care products companies, many manufacturers do not develop, through a buyout distribution or purchased products engaged in health care products, lack of core competitiveness in many enterprises into marketing war. However, "health food registration and filing management approach" was implemented on July 1, filing requirements must be the main production enterprises, does not allow health care products OEM production.

Difficile true

Health care products market by sea Amoy and the impact of purchasing to maintain double-digit growth. Last year, China's health care products market size reached 1981 billion yuan, an increase of 10.3%, electricity supplier channels staged crazy drama, last year the year-on-year sales growth exceeded 100%, Denver health care products market enterprises enthusiastic, but the chaos of the market is still difficult to regulatory and governance.

At present, the purchase of overseas health care products can be through the Jingdong, Amazon China, foreign terminals and other electronic business platform or overseas purchasing. But it is worth noting that, in a large number of electronic business platform will be the same product price is not the same situation, some products price even a difference of about 100 yuan. It is difficult for consumers to choose the purchase price of chaos and difficult to identify and purchase health care products.

China Brand Research Institute researcher Zhu Dan Peng in Beijing Daily reporter interview said that the current whether domestic or foreign health care products are faced with a most important problem, it is difficult to distinguish between true and false. A long-term overseas purchasing Ms. Chen told the Beijing Business Daily reporter, and now there are many generations to buy health products are fake. "Now health care products market weeding too serious, sell some purchasing are fakes, they in a domestic manufacturers buy goods, then pretend to be mailed from abroad, ordinary people is difficult to distinguish between true and false."

Cautious buying

Price chaos coupled with a cluster of fake health care products to make the market itself is not healthy. And drugs are different, health care products have a role of drugs, but will not have too much negative impact on the body, in the purchase of more cautious. Even if the health care products rely on publicity and other methods are very high visibility, but also need to buy according to individual needs.

Beijing Dingchen medical consultation center is responsible for Shi lichen said, "now the health care products difficult to distinguish between true and false, in the time of purchase caution. TV publicity on various functions of health care products do not believe that as far as possible not to buy".

Zhu Danpeng suggested that consumers buy health care products at the time to go to a regular pharmacy to buy, and remember to ask for related products, as well as the receipt of proof. In the course of the food if the physical discomfort, be sure to immediately stop eating, and promptly to the hospital. Choose to buy in the electricity business platform, then health care products business overseas flagship store more reliable.

If the choice of overseas purchasing, as far as possible to find a familiar person to buy, it is best to buy in one hand, the purchase price is more than the purchase price difference, the greater the chance to buy a fake. In addition, Zhu Dan Peng pointed out that consumers cannot distinguish between health care products authenticity in a different level reflects the current situation of our country, that is the lack of domestic can guide consumers to buy Edible health care health care physician.

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