[straight Beijing News Network News June 15] (radio Commentary) some medicine advertisement claimed that their technology is "world leading" the introduction of "foreign", all cured, repeated attacks of the disease, they have "one-time cure" efficacious lotus; expert doctor is leading authority, not standard setters ", is the industry leader figure in"; the therapeutic effect of drugs is guaranteed, commitment to how many days cure, "invalid refund"; tableaux, with vivid narrative healing experiences, sings about treatment effect, called ordinary people do not believe. The fact, is that true?

Recently, state press and Publication Administration of radio, film and television issued a notice on immediately broadcast "Beijing Chinese medicine hospital Junyi" illegal advertising. "Beijing Chinese medicine hospital Junyi" seven medical institutions, "Dade field effect therapy instrument" special knee joint "etc. 8 kinds of medical equipment medical advertisements due to violation of" advertising law "and" advertisements on radio and TV broadcast management approach "and other provisions, there are exaggerated exaggerated propaganda, to experts, or the patients image for proof of efficacy, publicize the cure rate, misleading the audience and other illegal content is prohibited. False medical advertising really had the rest.

False advertisement for his money

False medical advertising, fierce in tiger. Medical institutions, medical devices and drugs related to the lives and safety of the people, in terms of its efficacy in the induction of publicity may not be exaggerated. People seeking to find drug disease. False medical advertisements seize patients with anxious disorder disease TouYi, to treat a disease not hesitate to spend heavily to buy expensive drugs psychological, in advertising exaggerated medical effect, fabricated not textual research of the cure rate, the original only a few dollars of the packaging of drugs into hundreds of yuan of "Jishi medicine" the salvation of God Dan ". On the surface to the people's money, not the people's life; and in fact, it is not only to the people of the money, but also the people's life. Love can not be slow, unforgivable. Suffering from ailments people bought such false medicine, listen to their words, on the their when light is defrauded money, delay the disease, serious harm to life the rencailiangkong.

False medical advertising to disrupt the normal medical order, aggravate the contradiction between doctors and patients

The harm of false medical advertising, far-reaching influence. Although modern medical technology development, medical means superb, but still have to crack the incurable diseases, and patients and the urgent need for specific medicine to relieve pain. False medical advertising publishers diamond market loopholes, difficult to cure and recurrent disease as the focus of publicity, exaggerated exaggerated his efficacious therapy and magical effect, difficult to identify image expert or a patient image as proof of efficacy, the bewilderment in the eyes of consumers, disrupting the normal medical order. "Human disease your medicine", false medical advertising spending is regular medicine in the consumer's reputation and credibility, a direct result of consumer distrust the formal medical institutions and pharmaceutical products, serious damage to the reputation of the formal medical institutions of authority and the doctor, aggravate the contradiction between doctors and patients.

False medical advertising seriously damage the credibility of the media

False medical advertising and in-depth cou. Credibility is the advantage of radio and television media, but also the lifeline. General Secretary Xi Jinping in the news public opinion work of the forum pointed out that "news reports to speaking guide, supplement and special programs, advertising to speaking guide". The mainstream media broadcast advertising information on behalf of the party and the government's credibility, not false, not vague. However, individual media in the one-sided pursuit of economic interests under the driving of, the fundamental interests of the social responsibility and the people left behind, the advertiser offer for the guest, the false medical advertisements do not ask antecedents, do not distinguish between true and false, regardless of good and bad, and even the sweet smell, a way is using the credibility in exchange for economic benefits, for false medical advertising endorsement, social benefits hurt, for disaster very strong damage.

Stop these false medical advertisements, the State Press and Publication Administration of the practice of people applauded. This is responsible for the society, to the people responsible for the courageous as. China's advertising management system, false medical advertising management SARFT is not a responsibility, but also relates to many departments of industry and commerce, medicine and health, food and drug supervision, joint governance, smitten party can also consumers a clear sky.

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