[straight news network Beijing May 24 hearing] (Network) cosmetics in the past to focus on sales has been large, medium and small cities, especially high-end cosmetics, mainly concentrated in the big cities, in recent years because of the electricity, and the diversification of the development of marketing mode, in many small cities and towns, due to the popularity of the courier network, mid-range of cosmetics market also further regional expansion. And high-end cosmetics to enter the small and medium cities.

Song of youth about analysis, from the point of view of the main body of the consumption of cosmetics in China, a large number of daily needs of young women and middle-aged women of beauty and make-up, this part of the crowd occupy more than 70% of the market share, but with the development of the times, the group is undergoing tremendous changes, except in young women, elderly, male, students, baby also in varying degrees to improve the demand for cosmetics and corresponding to the consumer. Future cosmetics consumer groups diversified, is a big trend.

The development of cosmetics marketing mode

The rapid economic development of our country, but also the birth of a lot of new business models, from the structure, not only the cosmetics brand producers, also produced a many chain stores, franchise stores, franchise stores, even counter sales and so on, distributors, resellers, distributors and so on model is composed of the cosmetics sales model structure is an important part. Song of youth about with these new modes of structure, the cosmetics brand marketing is more flexible, also is easy to scale, enhance the brand influence, and promote sales.

Cosmetics marketing methods are becoming more and more diverse, in addition to the traditional direct sales and marketing model, song of youth about uses the knowledge of marketing, green marketing, network marketing, chain marketing, event marketing, database marketing, integration marketing, marketing innovation, consumer Union (buy) etc. various new marketing means, and these marketing tools and depending on the category and characteristics of cosmetics itself, in every kind of marketing subdivided into more marketing means, or the combination of strong operational several marketing method. This beneficial exploration provides a new opportunity for the cosmetic industry. Such as the well-known brand for about, comprehensive using the knowledge of marketing, green marketing, network marketing, chain marketing marketing means, and propose a personalized private customized products and service solutions, show their own advantage.

Cosmetics market growth can not stop

Song of youth about that cosmetics is a kind of fast selling goods, and forever is not saturated, due to the development of economy, the progress of social development, improve the living standards of the people, to recognize the needs of sympathy more strongly, reflecting in the field of consumption, is the cosmetics consumer fees concept change, not only the skin become daily, for many women, makeup and become the necessary daily homework, do not make-up refused to go out to become a kind of fashion, the song of youth about with the consumer habits change, more products suitable for the production of consumer products, market demand increase very rapidly.

Upgrading of the level of cosmetics consumption

Maslow on the five basic needs of people in the statement, referred to a number of high level of demand, which is social demand, respect for demand and self actualization needs. Cosmetics is precisely to meet people in the demand realization way, in enough to live comfortably, tranquil and peaceful, people communicate with others in, hope others identity of their appearance, also hope to be able to live more confidence, song youth about by cosmetics, people make their own is more young, healthy, beautiful, is a manifestation of high levels of demand, so people in the economic capacity can withstand, tends to be more and more agree with relatively high grade cosmetics, such as song of youth about.

Song of youth about found people the demand trend, starting from the demand for people with the appropriate class, can reflect the grade and luxury high-quality cosmetics, pay attention to confident consumers looking for beauty, from different angles to meet the different categories of consumer demand in every aspect of the skin beauty, beauty, both to provide beauty, also provide satisfying products and service, the closer the distance between the consumer and the. 3

(original title: seize the industry to expand the territory of cosmetics consumer groups expanded)

Editor: Chen Feng

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