[straight news network Beijing, May 12 news] (New Express) per gram price up to thousands of yuan of "grass", was recently the relevant departments of the state from the health care products "delisting". Reporter survey found that in recent years, behind the hot market of health care products, is a large number of health care products rely on the concept of hype, hype and other occupation of the market, cost and research and development costs are only a small proportion.

Many enterprises invested less than 1% of profits

A few days ago, the State Food and Drug Administration issued a document required to stop the high priced health care products, "the grass" of the relevant business activities. Very grass 5X pure powder Cordyceps tablets tablets 0.35 grams - Supreme specifications 81 piece gift is priced at 29888 yuan per gram, the price is 1054 yuan. The production manufacturers Qinghai spring medicinal resources technology using Co., Ltd. declared the crush powder and pure powder tablet patent technology "can make Cordyceps sinensis" mouth to eat, and claimed that "very pure grass powder lozenge than the original grass at least seven times the essence of dissolution", which makes many consumers spared no expense to buy.

Insiders told reporters that the company invested 1 billion yuan to build its advertising, including eating, the so-called high-tech concept, and this input is also a huge amount of grass cost. Qinghai Cordyceps sinensis Association, chairman of the standing Zhao Jinwen that "grinding powder and pure powder tablet patent technology" and is not a high-tech "suppression of technology and equipment R & D back in the domestic application, its advertising than the original grass more than 7 times the essence of dissolution of rhetoric is in the industry being widely objection."

"Profits are not by technology and quality, but by marketing." Industry sources, many of the marketing strategy of high priced health care products are similar to the very grass.

In accordance with the provisions of the state, health food research funding should be accounted for 3% to 5% of its profits, but a lot of health food companies invested less than 1% of profits in scientific research. Health care products industry profits of up to 200% to 100%, which has become the industry's open secret. Many manufacturers themselves not R & D, but take the buyout distribution rights or outsourcing products way engaged in health care products, leading to various manufacturers more in marketing war speculation.