Direct reporting network Beijing January 28th (China Network) with the development of social economy, people's health needs more and more diversified and comprehensive, big health industry came into being. The Fifth Plenary Session of the eighth session of the communique made to during the "45" promote healthy Chinese construction and rapid fire from all sectors of society development of the health industry enthusiasm. In recent years, continuously improve the level of income of our country dweller, is accelerating the pace of consumption structure upgrading, people's requirements on the quality of life increasing, growth and aging population brings the demand for health services and health industry faced with broad prospects for development.

Big health industry has broad prospects, the traditional industry innovation station air outlet

"Healthy China 2020" the healthy development of the strategy proposed that by 2020 China's key health indicators basically reached the level of middle-income developing country, the average life expectancy will from 73 years in 2005 to 2020 at the age of 77, total health expenditure accounted for the proportion of GDP to increase to 6.5-7%, increased by two percentage points. "Health power" has been raised to the height of the national strategy, the big health industry has become one of the important industries of national development.

Big health market potential, Hengda, Lenovo and many other companies are involved in the field of cross-border health, consumer demand for health products, but also to promote the health industry to optimize and upgrade, to enter the stage of competitive differentiation. "China's health industry system" has been involved in health care, traditional health care, food, health management and other elements. Traditional agriculture is also closely followed by major health, seeking to share a cup of soup in the health market.

Wolfberry is one of the traditional Chinese medicine and food, and has been in the form of dried fruit products in the market. However, the low quality products - goods wolfberry industry, brand clutter has been the development of the Chinese wolfberry industry won stone. With the transformation of China's consumption structure and the middle class is mature, requirements on the quality of life continues to improve, consumer health consciousness began to awaken, on food safety is more and more important, the traditional Lycium barbarum dried fruit products has apparently been unable to meet consumer's health demands. In the face of the development of large health industry, Chinese wolfberry industry ushered in a new development opportunities, as the frozen dried wolfberry, wolfberry wine, wolfberry juice, such as deep processing of health products is becoming a new direction of development.

Qinghai adhere to the quality of Chinese wolfberry, focusing on kidney function

In to "green, organic guide Chinese wolfberry industry new trend" as the theme of the Qinghai Province wolfberry industry forum, Qinghai Province is the province of Chinese wolfberry industry development set the basic tone of, clutching the health industry development opportunities, to "green organic" vigorously promote the Chinese wolfberry industry toward health care and direction of development.

Northwest agriculture and Forestry University of science and technology, Professor Yong Xiang Kang believes that Qinghai is located in the Qinghai Tibet Plateau is the world recognized pollution-free ultraclean area, which for the Chinese wolfberry provides a good organic growth environment, the development of Qinghai green, organic wolfberry not only has the advantageous resources, at the same time to meet the demand for organic products in both domestic and international market. Along with the development of the national health industry and "The Belt and Road" strategy to promote, Qinghai wolfberry beachhead market health with its high quality. 2014 Qinghai Province Chinese wolfberry exports reached more than 880 tons and organic wolfberry exports accounted for more than 90% of the country, become China's organic wolfberry main export, is expected this year, Chinese wolfberry exports will exceed 1000 tons, earning up to $15 million or so.

Qinghai wolfberry is one of the best quality of Chinese wolfberry, and a number of nutritional value indicators are better than other regions of Chinese wolfberry. "Rich in LBP, a significant effect in Qinghai wolfberry nourish liver and kidney, Yijing Mingmu etc.." Jinan University First Affiliated Hospital of traditional Chinese medicine chief physician, Dr. student tutor Professor Zhang Shengyun 's leading clinical research team, by 100% Chinese wolfberry juice treatment of kidney deficiency clinical study confirmed to Qinghai medlar as the raw material of the desert 100% red medlar juice can be significantly improved in elderly male kidney yang deficiency syndrome.

Government and enterprise alliance to seek industrial development, the big health wave before the tree brand banner

A few days ago, the Qinghai provincial government and the international well-known strategic institutions Rees China signed a strategic consulting service cooperation agreement Qinghai wolfberry brand. Rees China Company will provide brand positioning consulting services for the development of Qinghai wolfberry industry, to support the development of the western region to create the brand of Qinghai wolfberry.

There is no quality brand in Qinghai has been the development of Chinese wolfberry industry. Despite the rich resources of Qinghai medlar products, but as yet to establish a brand, with respect to the Ningxia region, Qinghai medlar there has been the low added value, Qinghai medlar products due to its good geographical environment quality excellent beyond doubt, some even labeled "Lycium barbarum" brand distribution throughout. Zhang Yun, general manager of the Rees Chinese companies in the signing ceremony, said Rees partner is the first brand in the world brand strategy planning and marketing strategy consulting field, at present Reese Chinese companies successfully helped Qinghai desert wolfberry Co., Ltd. to create a "desert 100% red medlar juice" brand, then will Qinghai medlar brand planning, positioning and marketing development to provide advanced strategic support.

Jin Hai Yan, vice governor of Qinghai Province, said the signing of the project a, is an important node in the Chinese wolfberry industry development in Qinghai, the future will rely on Qinghai medlar brand strategy, do a good job of industrial brand positioning, adhere to the quality, brand road. Qinghai medlar brand to promote the construction of a need and Qinghai medlar enterprises jointly promote, brand enterprises to support brand origin, origin brand and corporate brand, improve the quality and efficiency of Chinese wolfberry industry, to expand the market share of big health industry. 3

Original title: Da Jian