CNDSN August 24th] (Shandong business daily) yesterday, reporters from Ji'nan City Industrial and commercial bureau was informed that the implementation of the new "advertising law" on September 1st to make a more specific provisions of advertising, with gifts to be said to have "material", cited figures need to say, "according to", with the prohibition of advertising in disguise.

A gift to "hijab"

The new "advertising law" in the eighth special provisions of the advertising, advertising shows that the sale of goods or services with gifts, should be expressed in a variety of goods or services provided, specifications, quantity, duration and way. At the same time also provides that if the commercial performance, function, origin, purpose, quality, composition, price, producer, effective period, promise, and service, the form, quality, price, promise and other aspects of the expression, it must be accurate, clear, clear. "In the business of daily advertising, often appear to buy a gift of a gift, a limited gift, such as vague expression, in the new" advertising law ", will be banned." According to the advertising department of Jinan City Industrial and commercial bureau director Wang Bing introduced, in the future, once in the advertisement appeared on shipped in a free publicity, varieties, specifications, quantity, the term of validity of giveaways, and has been the gift of the standard, the payment way must express clearly, thereby preventing businesses through empty promises to attract consumers. If the merchant violates the above provisions, but also subject to a fine of one hundred thousand yuan.

Data must be the truth.

The new "advertising law" provides that the use of advertising data, statistics, survey results, abstracts, quotations and other citations, should be true, accurate, and show the source. At the same time, the contents of the citation are applicable to the scope of application and the validity period shall be clearly indicated.

Interpretation of Wang Bing said, citation content real, in addition to ad supported content of experiment, survey results must be scientific and reasonable, advertising reference can not be taken out of context, intentionally omitted to advertisers adverse content and show that citation content source, you can query validation.

Advertising must be "light""

The new "advertising law" in the clear requirements, advertising should be recognized, media advertising should be marked "advertising". The abuse of media credibility, through communications, news commentary, character interviews, popular science propaganda and other ways to provide paid advertising services, will be punished accordingly. At the same time, it also provides for radio and television stations, advertising, must be a long time to make a clear.

"To health column in the form of sell the practice of medical, pharmaceutical, medical equipment, health food, industrial and commercial departments will adopt a 'zero tolerance' attitude," Wang Bing said that the new "advertisement law" specifically for health column of "edge ball" provisions, news media, newspapers, periodicals, audio-visual publishing units and Internet information service providers shall to the introduction of health, health knowledge and other forms of disguised release medical, pharmaceutical, medical equipment, health food ads, otherwise will be punished according to law. 3

(original title: the new "advertising law" September 1st from the implementation of advertising to "light the truth")

Editor: small Shen