CNDSN August 19th] (Sohu Entertainment) we hate chemistry! We hate chemistry!" Recently, a well-known singer's endorsement of cosmetics ads triggered no small controversy. Experts said that on the one hand, there is no chemical composition of cosmetics, chemical does not mean that is not safe, the lyrics are purely gimmick; on the other hand, the advertising is suspected of false propaganda, if the legal disputes, corporate and spokesperson is likely to take some responsibility.

Yesterday, reporters log on the site, found that the product ads with the word more than the chemical "demon", and this, the company claimed that their brand value is "believe that the real beauty from natural".

"All the cosmetics are chemical composition, this is to be above suspicion doubt." East China Normal University Department of chemistry; Ding Hanming professor told reporters, maybe expression of enterprise and the advertisement creator is cosmetic raw materials are extracted from natural, non chemical synthesis, but even pure natural raw materials, chemical composition, "don't think chemistry is the artificial synthesis of synonyms and antonyms or naturally extracted. This is misunderstanding". Professor Ding Chanming believes that the use of preservatives in cosmetics is a very common and necessary, the problem is not whether the preservatives are toxic, and whether the use of excess."

East China Normal University Brand Culture and Public Relations Research Center Deputy Director Tang Tao has for many years of research in cosmetics marketing, he specifically looked at the product introduction, found that the brand series of products and other companies are not too big difference, if no chemical added, would have been closed. Such a violation of the scientific spirit of advertising, in fact, is the pit enterprise".

Tang Tao said, according to the fourth provisions of the advertising law: "advertising must not contain false or misleading content, not to deceive, mislead consumers. Advertisers should be responsible for the authenticity of the content of the ad." He believes that the market for this kind of cosmetics, said the chemical has nothing to do, is clearly misleading consumers, a serious point to say that this behavior is to be responsible for the law. 3

(original title: star endorsement cosmetics ads cited controversy experts: it is impossible without chemical ingredients)

Editor: small G