2015-08-12 15:09
90 - more like the attitude of the brand
CNDSN August 12 news] (ntES) when the maximum 90 have been to the marriage age, not reconciled to 80 had to admit such a fact, the world will eventually become of them. As China's increasingly active user groups and consumer spending, after 90 in the status of the whole society has become pivotal. July, the Peking University market and media research center and Netease jointly issued the "90: the Internet era of native people", a detailed interpretation of the daily life and the value of the value of the concept, with the data tell you 90 true side, to show you the needs of 90.
Is the brand should have its own attitude? 61.6% of the 90 believe that must be, 33.7% feel better. Only a very small part of the people on the brand is not concerned about. In the role of brand attitude towards the brand, half of 90 after 90 believe that the attitude of the brand can make the brand more texture, more close to life, and another 45.8% of people said more easily remember the attitude of the brand. When the attitude of the brand is more expensive than the same goods, "rational consumption" is the vast majority of 90 after choice. But to brand attitude support ratio from 90, 90 hind the economic level reaches a certain level, the brand attitude of consumer behavior initiative is not to be underestimated.
Brand awareness of commodity type is linked to sex and love experience
90 after the electronic digital, clothing shoes and shoes, and other types of makeup and a strong sense of brand awareness, and large differences between men and women. 90 boys are more concerned about the electronic digital, sports / outdoor and clothing shoes shoes brand, and 90 girls are more concerned about the beauty of the United States and the United States to protect and jewelry jewelry brands. Has experienced in love after 90 than did not fall in love after 90 more care about such as jewelry, clothing shoes, shoes, cars, bags leather and other brands, in addition to food and drink, they generally more concerned about the brand. And there is no love experience after 90 relatively more concerned about food and beverage brands, no lover's care, the more you want to know how to treat yourself.
More than half of the 90 likes content full of creative advertising and marketing, there are over four percent of the 90 like rich promotional advertising and marketing and nearly 40% of the 90 like advertising and marketing "has a distinctive brand attitude and with my point of view". Only less than two of 90 after 90 because the brand spokesperson and like the advertising or marketing. Please spokesman is the brand has long been a popular sport - as if no star endorsement, are embarrassed to come out to mix. However, the star can really afford to play the expected marketing effect? Not necessarily. The report shows that, because the brand spokesperson and their tonal match and like this kind of ad only 19.3%, I do not know to see this figure, those frequently denounced million, a large number of huge sums of money to invite famous brands to make any impression. In the channels of contact advertising, as the Internet era of native people, they are mainly through mobile APP, which video class APP and social APP market coverage of the highest, 90 after the impact of advertising is also the most important. 3
(original title: 90 after the brand concept -- more like the attitude of the brand)
Editor: small G
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