CNDSN August 7th news (South daily) recently, Baidu marketing consulting department released the latest makeup summit big data interpretation of the development trend of the industry, the industry has a certain reference value.

First of all, age, "85 after" (20-29 years old) is the use of the main make-up of the main force, accounting for 95, 62% after the second, accounting for 30%, of which 10% is 00. And after 75 years (31 years old -40 years old) using the make-up of the crowd accounted for only 7.3%. The trend is very obvious, this is not the past 30 years or more to buy cosmetics, the times, located in the age of 30 brands should have a brand aging crisis.

Secondly, the geographical area, the use of the crowd gradually sank, second tier cities force quickly. Which accounted for the largest market in Hebei, 48%, followed by Yunnan, accounting for 44%, ranked third in the Guangxi market, reaching 40%. Jilin and Jiangxi market use of the crowd reached 39%, Shandong is 37%, Guizhou is 36%. Visible, just seize the North Canton market is far from enough, the two or three line city has a broader development space.

Third, the category, the data prove that the Chinese consumers are more mature, the color cosmetics market segments to meet their appetite. Whether it is the face, eye and lip products, consumer demand for product diversification, increased year by year. The lip products demand growth the fastest rate, up to 63%, followed by the eye makeup, the annual growth rate is 50%, and the third is the face, the annual growth rate of 30%. In addition, make-up of the overall makeup (such as: "nude") demand a downward trend, while local makeup (such as lipstick, makeup, tears makeup, etc.) gradually rise. Kai degree of consumer price index for the China Weekly make-up conventional one survey also showed that about 60% of users in their weekly using the steps on the makeup using only 1 a make-up, mostly BB/CC cream or lip makeup. Visible, consumer demand is one of the important reasons for the development of the category. Enterprises to strengthen product development for the segmentation of the crowd, but also the inevitable strategy.

Also worth noting is, the data also show that men's cosmetics has gradually attracted more and more attention, male makeup a 39% increase in, which the eyebrow makeup, the largest increase, up to 65%, lips secondly, 31%. Men's BB cream, sunscreen, etc. are concerned. Visible men's skin care beauty awareness continues to enhance, the man market has been enough to accommodate a number of brand competition.

Also in the brand, the South Korean brand cosmetics brand in China is the most popular. The influence of Hallyu, China consumers have a clear preference for Korean cosmetics. Have data show that in the countries of color cosmetics products, South Korea products into the Chinese sea Amoy family's first choice. And Korean e-commerce enterprises Ike Mart Co., Ltd. ACCOMMATE March of China's Taobao and tmall 2014 from September to November sales make-up series products are analyzed. The results showed that Korean brands in the market share and sales boarded on the first throne.

At the same time, it is worth mentioning that the consumer to make up the issue of security is also increasing emphasis on. In Baidu's data can be found, attention to the convenience of make-up (such as tearing the lips, bite lips) to the average monthly 105% of the growth rate of the search, and security issues to 5000 daily visits highest not, which women's groups, access to such problems up to 61%.

As can be seen, the basic conclusions of this large data report include: the use of make-up of the crowd tends to be younger, and the growing population of men. Region gradually sinking, second tier cities increased significantly. The overall makeup makeup of local demand, become the mainstream of Korean cosmetics brand, with the "Korean wave" effect. For business purposes, the reference value of the above data is obvious. 3

(original title: makeup tends to be younger and the latest color cosmetics research data report for business reference)

Editor: small Shen