CNDSN August 5 news] (China Daily net) Internet + era, all walks of life to embrace the Internet, which the beauty industry market especially by attention to the market, beauty salon, nail beauty makeup have the advantage of the opportunity to win to the outbreak of the industry, attracted a batch of entrepreneurs and venture capital, beauty o2o platform everywhere. Nevertheless, the United States and the United States O2O is still in the initial stage, there is a very large space for development.

Beauty O2O need to address the pain points

Statistical data, 2014 the beauty industry market is up to hundreds of billions of scale, 2015 beauty industry o2o into a more rapid development of the state, a variety of beauty industry finance news constantly, beautiful home in March 2015 completed Tencent, baidu investment of 30 million yuan RMB PRE-A round of financing. In the same month, beauty has won a lot of angel investment 500 million yuan; powder stellar makeup in 2015 February received seed Angel millions of RMB and so on.

Especially in recent years, Korean dramas in the popular screen, many young girls used to look at the make-up after, began to yearn for the fresh and natural makeup Korean, many beauty products began to Korean, Japanese wind direction development, but the domestic most girls in China are not ripe practice the use of make-up to dress themselves, especially in coping such as dinner, date and so on various occasions, demands have become more prosperous, o2o outbreak, let beauty service o2o platform has received more and more attention and expectations.

For urban white-collar workers, if they only have to spend a sum of very little cost to be able to enjoy the service of professional design personnel, save time and economic cost based, the o2o mode obviously, is more popular, there is a demand there is business, commercial, however, domestic o2o market throughout the beauty, also did not appear to particularly outstanding platform can really solve the beauty of women's pursuit of perfect makeup pain points.

On the one hand, beauty market demand and as food and clothing live as part of the frequency just need, women in general (not the special beauty of the) day will not spend a lot of time to put on makeup, only on special occasions, such as an important banquet, date or attend a friend's wedding need to deliberately dress work; if it is make-up skills of skilled female friends will generally do it yourself.

In addition, beauty o2o is not high frequency just need just relative, looking at the entire market demand is still very large, then the problem to the, beauty is a live, although said everyone aesthetic is not the same, but makeup modified OK, not to see for himself the, also not to beauty division, and in accordance with the ordinary people's aesthetic vision is the existence of a standard, so the makeup artist is definitely one of the most important resources.

For makeup and beauty platform selection interview is very strict, after all, is a matter of "face", so some professional beauty institutions and unlike nail platform so everywhere, from jobs, beauty division this career is relatively free, income is not stable, so the market beauty Shitai less; for beauty platform, need for long-term regular beauty teacher training, in order to ensure the professional platform for the entire can effectively retain users.

On the other hand, the need to deal with the United States to deal with the occurrence of a variety of scenarios, and the supply of the scene is too small, resulting in resource asymmetry. For example, the need to make a living makeup, so the situation is very embarrassing, too early makeup is not natural, and a little bit of makeup will worry about time, such as the need to re - turn, time is difficult to control; the same company dinner, annual meeting is the same reason.

"In fact, the domestic demand has not completely opened, different from Japan and South Korea, they have begun to learn in high school, and in the domestic, the general young white-collar workers because of the need to have some make-up, and most of the students are plain Yan, older women also do not have the habit of make-up." Longitudinal cable technology is responsible for the king, said, for the entire United States, the United States and the United States O2O is now a premature breakdown."

Throughout the beauty industry market, the nail to do good, beaver, Totsu Miko, nail group; cat fashion, the pumpkin car hairdressing, beauty market also has many beauty o2o platform. However, there is no such as beaver home so cattle platform, if meet the market development, no single low frequency requirements, may wish to beauty temporarily into other beauty industry such as beauty salons to, integration of the surrounding beauty industry market, in order to stimulate the needs of consumers of beauty. Such as beautiful home products have more than one part of beauty, hairdressing and other services also include Manicure project. 3

(original title: beauty O2O up the integration of market driven demand)

Editor: small Shen