CNDSN July 31 hearing] (China Daily), it seems, occurred in June this year, blue moon and RT Mart pinch frame is not limited in between. Recently, there is news that the country's Carrefour stores, the blue moon has been reduced to the existing display area of 80%, the full preparation of the channel. And other toiletries brands Walch is considering gradually reduce dependence on super system, there may be from the vanguard and other business super system frame.

"We began to do electricity suppliers from 2011, fast consumer goods through the electric business platform for sales has been the trend." Walch, sources said, "from the current FMCG channel layout, more FMCG products will focus resources to develop electric business channel, on the one hand, consumers to the network; on the other hand, the traditional channels and commercial channels compared to exist more intangible costs, slotting allowances, Duitou fees deduction, and with the commercial channels to impact on the traditional channels, traditional channels had to own pressure to marry manufacturers, continue to push channel, high cost, has resulted in the manufacturers overwhelmed." It is noteworthy that, in the words of the Walch released the same time, Unilever disclosed, and Alibaba reached a strategic alliance. Unilever said in a press release, the partnership is the first and the rapid elimination of the industry to carry out the industry wide range of channels, the entire field of cooperation, the two sides will work together to create a first platform for sales, brand building, cross-border retail first platform and innovation". Unilever hopes to cooperate with Alibaba can solve the problem of the rural areas can not be resolved. Involved in the super channel of the business, the company's fourth decline in the 20% quarter of last year.

Walch believes that follow the electricity suppliers to the countryside is indeed effective, with the electricity suppliers logistics from the first tier cities to the two or three line and the four line, the continuous flow of the township, the product is more likely to sink." In fact, as early as the blue moon with RT qiajia, a daily chemical industry veteran who said "no matter blue moon the can pinch RT mart, for traditional business super channel and FMCG brands it, will produce far-reaching effect", which is a vested interest and change between wrestling.

In recent years, relying on large-scale ground staff to pass the cost of sales increased rapidly, while the sales growth is weak, prompting the brand has the power of change. Daily chemical companies in the electricity suppliers have tasted the sweetness of the channel. Walch, for example, the brand last year, total sales of 40% from the electricity provider platform, in the coming year, we will actively explore the electricity suppliers and micro business channels, and strive to make online channel sales accounted for 50% of the company's overall sales. Electricity suppliers have changed from the past to display the brand's platform, the key to the future sales channels."

Online sales scale expansion, to some extent, exacerbated by the contradiction between the brand and the super brand, brand hopes to get a balance between online and offline price, but the supermarket shelves, the commodity pricing is controlled by the industry, said the company is not listed, the performance pressure is not small, and the supermarket to battle, the short-term pain if it can get long-term development, but also a wise move. In this context, the blue moon is only the first person to eat crab.

Japanese brand into the most important challenge faced by the electricity supplier lies in the logistics, because of hand washing liquid, sterilizing liquid is liquid cargo, the logistics cost is high, take electricity supplier channels, logistics, accounting for to 35% of the total cost. Therefore, daily chemical enterprises in commercial channels are more willing to use discount package and combination of equipment, such as a variety of products packaging, the poor dissimilation price, the consumer price is no longer directly; on the other hand, equivalent increased to certain degree, the logistics cost will be greatly reduced. 3

(original title: many brands for online channel)

Editor: small Shen