[direct reporting network Beijing on January 5th news] (Legal Daily) in November 12, 2016, more than 100 people purchase health care products for free travel, travel to Xishuangbanna Transit commercial vehicle rollover, after the accident was the rejection of the burden of this car travel agency, as non operating vehicles. A car accident, so that the purchase of health care products for free travel, some of the insider gradually presented in front of the public. Health care products, health care products manufacturers agents, health care products operations center, specializing in health care travel agencies have seen a piece of their intention to buy health care products from the old man's expenses, for the cost of treatment of the injured, and find the reason to refuse to be responsible in the end (January 4th surging news).

The accident happened in the tourism, the risks associated with the allocation of responsibility should be a clear account, for regular travel, customers in the process of tourism accidents and the corresponding approach will have clear terms to follow. So, why the elderly tourists will encounter in the unfortunate accident after the parties excuse? From the news, the elderly tourists faced embarrassment, free from the nature of the tour, for the "free lunch", the elderly have signed agreement with travel agents have no clear terms of insurance? The cost of insurance payment? No problem can make nothing of it, in this case, the relevant aspects of the travel agency will have room for manoeuvre prevarication. Even more worrying is that if the elderly to participate in is not a regular travel agency, travel before there is no clear agreement between the parties responsible, then after a car accident, the travel agency to throw the burden is inevitable. In view of this, the bane of this situation is probably from enjoy "free lunch" at the beginning of bury.

However, the risks associated with the news of the accident and the concern of the elderly tour group, apparently not simply attributed to the elderly love cheap. From a practical point of view, the purchase of health care products for free travel has become a very common product marketing for the elderly, and even become the most popular model of the elderly industry. At present, China's aging problem is becoming more and more serious, the elderly industry also agreed to be optimistic, many businesses think how old people live frugally from pocket money. Some businesses are acutely aware of the characteristics of older people more sensitive to price, free products or services for older groups more attractive, so that all kinds of free products or services continue to emerge. "Free travel" is one of the representatives, the elderly have the time, but most of them live frugally, to "free travel" as bait in the elderly is real weakness, plus related products and marketing occasion to tour through the "family style" lobbying and personal care, even if there is anyone the old man, I am afraid it is difficult to keep his wallet. In practice, this model has become a common practice of the old industry marketing.

This marketing gimmick often contains some illegal acts such as fraud. For example, although it is free to travel, but old people have been fooled to buy a variety of so-called nutrition and health care products are often not even fake and shoddy products utility products. For example, even if there is no purchase of these products, but the accident occurred in the course of the event, but also often let the elderly suffer. Therefore, to some extent, the use of the elderly psychological weaknesses of the marketing model, is contrary to the principles of business, or even contrary to the ethics of marketing worth questioning. Further, even if it is free of the quality of products and services cannot and should not discount, free travel accident, obviously not pass saize reason, thus exposed "free travel" marketing trap, not only is the elderly pay attention to prevention, supervision departments more worthy of a high degree of attention, timely processing of the law.