[news] January 3rd Beijing reporting network (CNR) according to the Chinese sound "center wide news" report, the State Food and Drug Administration issued a list of "the day before 2016 the food and drug administration key sampling of food production enterprises notice", the notice covers 40 health food enterprises, following the promulgation of "the history of the last year strict drug clinical trial data to self-examination", on the regulation of the health care industry, covering many enterprise is the industry leader.

Focus on the opening of the list of food production enterprises, including health food, special dietary foods, including 28 categories of a total of 1452 enterprises, including health care products companies in 40. The enterprises are also covered in leading industries, such as leading the field of health tea besunyen, Harbin Pharmaceutical Group Pharmaceutical Factory six, a subsidiary of Hainan Yangshengtang natural vitamin giant Yangshengtang Pharmaceutical Co Ltd, as well as foreign giants Chinese limited perfect list. Vice chairman of China Health Care Association, said Jia Yaguang, the first published in the field of health care products sampling list of companies, there is no precedent. As China's health care market cake continues to expand, the size of the market has increased to 450 billion yuan, in 2015 at the same time, resulting in false propaganda, the quality and safety problems also emerge in an endless stream of market chaos.

Zhu Yi, associate professor of food science and Nutritional Engineering at China Agricultural University, said the biggest problem in the health care industry is that it is becoming an advertising and marketing industry. The gap between advertising and product quality is too large, the introduction of illegal products, exaggerated publicity can be seen everywhere. The industry has become the unspoken rule of stately rules. The bigger problem is illegally added, such as adding illegal hormones and other illegal additives in food and some claim that to lose weight; adding hypoglycemic hypoglycemic in health care products in western medicine; detoxification as part of diarrhea, these illegal add are likely to cause serious health damage to consumers.

It is understood that the current health food production industry in China held number more than 2 thousand and 500 enterprises, more than 1.5 product approvals, health-care products on the market has exceeded 5000.

Zhu Yi said that the list of leading industry sampling list, showing the drug regulatory authorities from top to bottom of the determination to resolve. The new "food safety law", the approval and filing is a double track, the threshold is now lowered. If these 40 single out, at least to prove that the food and drug administration does not relax the strict attitude. For the batch number of health products, the need for strict supervision. The 40 is to check the other than not found, play a deterrent role to nip in the bud.

Chinese health care market cake continues to expand, the market size has increased to 450 billion yuan in 2015. But at the same time, endless false propaganda, quality and safety issues, criticized.

At present, the production of health care products industry in China more than 2 thousand and 500 enterprises, more than 1.5 product approvals, health-care products on the market more than 5000 of the market, visible. But China's health care market environment is indeed worrying. The production and sales of fake health care products, health care products in the incorporation of Western medicine, exaggerated the effectiveness of health care products, health care products to replace drug It is often seen. etc., and in a variety of fraud means sales problems are everywhere.

In a variety of media publications, a large number of exaggerated health care efficacy of advertising is a great temptation to attract middle-aged and elderly patients. There are countless sales staff in parks, communities and other public places distributed a variety of health care products such as small ads.

To sum up, health care products market has several prominent chaos: first, false propaganda and exaggerated the effectiveness of health care products. The main target of health care products in the elderly population. It is precisely because many of the senile diseases can not be completely cured, but also to the health care products to exaggerate the effectiveness of its promotional space. Some health care products in the name of making and advertising deliberately exaggerate the effect, use some suggestive words containing the phenomenon is widespread, many elderly consumers are misled by deception. Second, there is a clear tendency to sell fraud. Currently, the majority of elderly people to buy health care products is not in the pharmacy channel. The majority of these are purchased by telephone sales and a large health consultation. Products bypassing the relevant government departments. There are some people under the guise of certain medical research will make up a society, health care or non-existent medical institutions, large-scale health consultation selling health care products. Third, the high price of defrauding consumers of money. In the informal channel sales of health care products, even if it is not a fake, the seller is also sold at a high price to the elderly. Marketers tend to import products, high-tech products, new products, with special effects, such as the reasons for the high price tag. Repeated false health care products.

National Consumer Association received complaints statistics show that in 2015, 2389 cases of complaints of health products. In Beijing, for example, the Beijing Consumers Association released statistics show that health care products in the first place in the ranks of complaints accounted for 26.09% of the total food complaints. In this regard, insiders said, health care products market is the important areas related to public health, all localities and departments must unite, establish supervision system, improve market access and exit mechanism of health food. In addition, in conjunction with the relevant departments to implement the media advertising management system, strengthen the supervision of health food advertising links. For those suspected of false propaganda, violation of laws and regulations of the health food marketing agency, we must resolutely punished.