[direct reporting network Beijing September 17th news] (China industry and commerce network) this year, the author from the market supervision and management of the work found a new type of marketing. This kind of MLM store, a license, cleverly avoided the 4 remarkable characteristics of the traditional pyramid pull the head, focus on training, no brainwashing products to the parent organization to calculate remuneration, put on a seemingly legitimate coat, is engaged in marketing activities, is an upgraded version of the traditional pin.

In the busy area there are physical appearance, but also a multi site. Such as MLM no longer concentrated in elude observations, the old residential buildings in knots, avoid being seen to evade inspection, but stately rent commercial facade room, to carry out business entities, with sales of cosmetics, and for a business license at the same address. The government has introduced a series of policies to encourage public entrepreneurship, innovation, to create a favorable market environment, so the basic registration window business, address the situation is not easy to be found. If the staff found an address in the registration of multiple photos to remind, these stores will be the room to make a clear division, to meet the inspection of law enforcement officers.

There are solid products, but the price is high. Such a pyramid scheme is different from the traditional mode of marketing products in the past, in its physical stores will put some products. But market regulators inspection found that these products are rarely seen in some markets or simply have not heard of the general brand of cosmetics, but the price is higher than other products. Staff will also be trying to say when the product is extracted from natural plant products, does not hurt the skin, into the eyes do not hinder, obvious existence of exaggerated product efficacy suspect.

Have systematic training, but develop off the assembly line. This marketing model also has focused on training activities, but the confiscation of participating in the training staff ID card is no longer as in the past and all that marketing communication tools, deliberately cut off all contact outside of the closed door brainwashing, the report dealt with when encountered fierce confrontation, but take the open training mode. But the content of the training to learn to cover up the success of the coat, to carry out how to pull the head of the training, to encourage and teach to participate in training to participate in the training of staff how to develop offline business.

There are job gains, but home computing. Legitimate direct sales have strict and reasonable bonus system, practitioners full-time, part-time can be. Although there are such MLM business entities, foreign claims by product sales calculation of remuneration, but through the calculation of product sales revenue accounted for only a small part, most of the income is still using the home computing method, the first participant gets the operating income of members to pay entry fees from the general development of the assembly line, to pay thousands of dollars in order to allow the use of the so-called the name, in order to have the qualifications of unified commodity distribution.

I suggest that the New MLM adhere to the fight and teach three in place.

Efforts to combat pyramid schemes in place. According to this kind of legally under the cloak of the pyramid, grassroots market supervision and public security departments in accordance with the "principles of handling hit early, playing small outcrop hit, keep the pressure up, blow MLM activities closely, and resolutely combat all forms of marketing activities. Through diligence checks, strict monitoring, end dens, arrested the leader, anti moisture regain method, grasp the new trend of MLM crime, the implementation of key regulatory and smitten. No MLM to be in place to create activities. To the country is actively create a national ecological city, health city as an opportunity to promote the city to create no MLM activities, create no MLM city combined with others to create work, combined with relevant community work, to carry out an intensive investigation, improve the basic prevention and control system, increasing the "no MLM community (Village) the total amount, enhance the" no MLM community (Village) "quality, compressed living space of marketing activities.

Extensive publicity and education should be put in place. Through the square propaganda against pyramid schemes into the campus and other activities, in the promotion of the fight against pyramid schemes at the same time, the education of the masses against new forms of direct marketing pyramid under the cloak, with 12315, 12345 complaints reporting network, strict implementation of 24 hours on duty system, further establish the appeal mechanism unimpeded, publicly accept social supervision report, ensure that the report no breakpoint.

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