Direct reporting network in Beijing in July 4th (Beijing Morning News) issued a notice issued by industry and commerce, the requirements of industry and commerce, market regulators to further investigate and deal with the work of network marketing. In recent years, the network has become increasingly prominent illegal marketing activities, the name of the so-called micro business, electric business, multi-level distribution, consumer investment, love and mutual aid and other names engaged in marketing activities are not uncommon. Compared with the traditional pyramid schemes, it is more hidden, deceptive and social harm, seriously harm the interests of the people, affect social harmony and stability. (Xinhua News Agency)

WeChat marketing is essentially friendship marketing, acquaintances marketing. This model, with friends and family to sell the object, the personal credit and emotional bond to convince the capital, is indeed a classic example of precision marketing. However, once the MLM network penetration, it will inevitably lead to greater harm...... It can be said that the micro business to go on the road may be the opportunity to get rich, go wrong may become a disguised form of illegal pyramid schemes. Reality, micro MLM bring harm to society is very serious, not only disrupted the market order, cheated infringement of property interests, but also hindered the derivative of the benign and healthy development, and some are usually accompanied by the production and sale of poisonous and harmful food, do not conform to the hygienic standard for cosmetics and other illegal and criminal behavior, social credit foundation erosion shall strictly prohibited.

Against micro business marketing, by consumers of course not, the electricity business platform and regulatory authorities to effectively take responsibility, strengthen self-discipline and internal regulation, to create a good environment for WeChat. But it is undeniable that the micro business marketing chaos, with the absence of the legal system is closely related.

In view of this, to combat micro business marketing must first make up the legal loopholes. In the age of the Internet, prohibit pyramid schemes Ordinance system to keep pace with the times, concerned should accelerate the improvement of relevant laws and regulations, for micro MLM "fill the gaps in the system, improve the regulatory mechanism, smooth channels of rights, the marketing behavior of micro business into the legal framework. On this basis, the relevant departments should strengthen the micro business marketing early warning, prevention and administrative supervision, and be held criminally responsible for the law. In short, whether it is electricity providers, micro business, or the traditional entity, change is only a platform for transactions, the real will never change, that is, the way of the business. In the "double Internet plus background" and public entrepreneurship, innovation of the micro business, have a brilliant future, but the premise must be in accordance with the law, the integrity of business management. Only multi together, the autonomy and strengthen supervision, management is normative micro business marketing, further in the micro business condensed positive energy law, consumers will of derivative to regain trust, micro business to usher in the real spring.

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