[news] April 6th report Beijing (Economic Journal) recently, relevant policies on electronic commerce has been introduced. Industry experts said that e-commerce is not only a powerful lever for the upgrading of consumption, is also an important part of steady growth. In the next 5 years, China's e-commerce will usher in a period of rapid growth. According to the relevant issues, the reporter interviewed the Ministry of international trade and Economic Cooperation Research Institute deputy director of the industrial internationalization strategy of Dong Chao.

The electronic commerce will become a key way in 2016 and the "13th Five-Year" during the upgrading of consumption structure." Dong Chao said, whether it is a key to upgrade from the consumption structure, or from the demand for commodities, the next 5 years of e-commerce in promoting the upgrading of consumption structure will play an important role. On the one hand, the key to the upgrading of consumption structure is upgrading of consumer services, like tourism, movies, dining, accommodation, pension and other e-commerce applications very quickly to improve the degree of popularity, the birth of a number of high-speed growth of e-commerce enterprises, these enterprises from the perspective of current business in fast fierce expansion stage; on the other hand, high-income strata of commercial pursuit began to turn from "quantity" to "quality".

The development of electronic commerce in the next 5 years, the same is closely related with the circulation field supply side structural reform. "This is a problem that needs a dialectical view of the. For example, the problem of excess capacity, e-commerce is one of the reasons for the cause of the traditional business surplus, but also an important way to solve the traditional commercial overcapacity." Dong Chao told reporters.

At present, China's online retail sales have become the world's largest online retail market, online retail sales accounted for the proportion of total retail sales of social consumer goods more than 10%, and the annual growth rate of more than two digit growth. Squeezed by the online retail, many entities business difficulties, there is a greater transformation pressure. At the same time, due to the failure of circulation enterprises in our country to extend to the production and consumption, the modern management mode of production supply and marketing integration is lack. Circulation enterprises in many rely on slotting allowance, rental fee as the main profit model, business ability limited to property management, extraction of the dealer profit deduction, the lack of brand management and consumer preference research and competitive profit ability of innovation, business model homogenization now as serious, resulting in poor management of department stores, supermarkets, shopping malls and other formats or idle phenomenon increased, there is a more serious overcapacity.

"To solve the circulation of excess capacity is an important approach to the transformation of the whole channel," Dong Chao said, "this will need to conform to the" Internet plus "and the global supply chain development trend, guide leading circulation enterprises gradually from a single function to trade, transportation, distribution, used for trade, finance, information and other services to expand to accelerate the transition from the traditional, merchandise vendors to supply chain service providers, all channels of the platform, to create" Internet plus chain + financial "cross-border business complex, enhance the competitiveness of enterprises and sustainable development capacity". Dong Chao said that the circulation of the field to the inventory, can focus on the inventory of resources and the combination of business resources and e-commerce innovation and entrepreneurship.

On e-commerce encountered in the development of the short board, Dong said that currently more prominent problems in management platform, online and offline unified rules, counterfeiting and Internet fraud and other problems, "such as management platform, platform rule making power and platform responsibility does not match. In the case of the rules and transaction data are platform management, the government regulatory capacity is limited, the illegal behavior of the business is difficult to supervise, resulting in the risk of multiple. A single large platform also led to small and medium-sized enterprises at a disadvantage in the trading platform".

For these problems, Dong Chao suggested, first to strengthen the rule of law from the start. Especially to promote the "electronic commerce law" to accelerate the introduction, to clarify the rights and obligations of the parties to the transaction. The second is to strengthen the application of big data in inspection. To solve problems and shortcomings, we must go to the Internet thinking from the traditional thinking, with particular attention to the big data plays an important role in the fight against infringement and counterfeiting credit system, etc.. 3

(original title: "electronic commerce law" forthcoming consumption upgrade legal norms of electronic commerce)

Editor: small Shen

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