2016-02-18 13:11
Global color cosmetics market: organic products to enhance the fastest growing Asia Pacific
Direct reporting network in Beijing in February 18th (Hugo network) now more and more consumers are accustomed to the use of make-up, the heat of organic cosmetics upgrade, so the make-up market is expected to gradually increase the size of the market.
Reporters learned from foreign media recently reported that consumers are increasingly interested in make-up, coupled with the continuous development of the manufacturer and the production of new products, developed and developing countries, the make-up market is booming.
It is understood, make-up is divided into the following several parts: eye cosmetics (eyeliner, eyeshadow, mascara, etc.); facial cosmetics (blush, cover concealer and foundation); lip cosmetics (lip gloss, lip liner pencil, lipstick, etc.); nail products (nail polish, nail care products, wash armour water).
Other products with special effects such as BB cream will also be a healthy development.
The global cosmetics market is subdivided into seven regions: North America, Latin America, Eastern Europe, Western Europe, the Asia Pacific region (except Japan), Japan, and the Middle East & Africa.
At present, the make-up market mainly in North America and Europe, mainly because these areas are often released new make-up products, a lot of creativity, but also the consumer's disposable income is high. In terms of turnover, the United States is the world's largest cosmetics market. Britain occupies the major share of the European make-up market, because the British demand for expensive make-up continued to increase.
Due to the increase in the disposable income of the Asia Pacific region, and people's demand for personal care products began to wake up, the area in the cosmetics market is the fastest growing, especially China and India, and people to buy goods from traditional products to the product changes.
Due to the number of women working in India gradually increased, color cosmetics advertising and marketing mainly for these people, and the effect is obvious, so as to stimulate the demand for color cosmetics.
In view of the demand for cosmetics and organic products has been growing, and people need to make up to cover up the defects of skin aging, so the global color cosmetics market will grow at a healthy annual compound growth rate.
In addition, the development of attractive packaging and fashion trends will promote the growth of the global make-up market. But the make-up market to a certain extent, by the following factors, such as the economic downturn, the material is high, strict policy, packaging prices higher.
At present, the global cosmetics market mainstream enterprise: L'Oreal, Avon, Chanel, Unilever, Chantecaille, Procter & Gamble, LVMH, Ciate, Revlon group, Johnson & Johnson, lush cosmetics, Maesa group. 3
Original title: the global color cosmetics market: organic products to enhance the fastest growing Asia Pacific
Editor: Xiao Shen
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