[direct network December 3rd] (family doctor online) China Nutrition and health food consumption market, there is a "three no" phenomenon: not to buy, not buy, not buy. These three phenomena hinder the healthy development of China's health food market. December 1st, during the seventy-fourth session of the national drug trade fair, held in 2015, China's nutrition and health food market, from the China Health Care Association, director of the Work Committee of the Liang Xiaoqing director at the scene released the 2016 China Nutrition and health food consumption trends report. Family doctor online at the scene learned that the future of health food consumer market, three no phenomenon will be improved, consumer spending to accelerate the return to rational, and will show 7 trends.

Trend one: health food consumption to accelerate the return of rational

The newly revised "food safety law" focuses on material management, is conducive to purge illegal health food production and regulation illegal, illegal to add and illegal propaganda chaos, but also help consumers choose. The new "advertising law" is to let the mass media and other publicity more standardized, is conducive to consumer science. The development of information technology, the diversification of the channel has also broken the phenomenon of asymmetric, and large enterprises have joined the campaign to boost the ideal consumer, so that consumers' consumption gradually return to rational.

Trend two: consumers began to pursue customized product mix

With the development of the Internet, users of the accumulation of nutrition and health knowledge, and promote precision demand, leading enterprises also gradually introduced personalized customized solutions. And the gradual emergence of health evaluation technology such as gene sequencing, biological fluid, intestinal flora of the measurement, then provides a support for the customized program.

Trend three: high-end "three excellent" pregnant baby products appear gap

"Second child" policy after the release, the most eager to "second child" is 70 people. It is reported that, in the annual income of 20 million households, nearly 6 families willing to second child. Most consumers want to achieve "excellent pregnancy, prenatal and postnatal care", but the development of science and technology, lack of technical support, and from all walks of life nor child deal with related products.

Trend four: "cross-border shopping 80" has become the first choice of buyers

Due to the purchase of cross-border purchase of nutritional health food, the category is more abundant, the price is also more advantages, consumers prefer cross-border purchase, so the purchase of health care products in the physical store gradually reduced. At the same time, with foreign nutrition and health care products in the entity, has become a cross-border shopping experience center, consumers use online pharmacies to understand foreign high quality health care products, through cross-border electricity suppliers online shopping, this O2O experience mode will continue to expand, in 2016 the cross-border net purchase of pharmacy customers will continue to develop.

Trend five: Chinese herbal health food needs to pick up

In our country, the consumption of people over the age of 40 years of traditional Chinese medicine and health culture, in which the recognition of 89%. Leading enterprises have also weak in herbal health food enterprises, and this year Tu youyou obtained Nobel Prize in medicine, but also to stimulate the enthusiasm of the people.

Trend six: rural health care products consumption two times

Rural population health demand is huge, but has been lack of information and product information, and the Internet (mobile terminal) and the "third terminal" to reach the door of the advantages, can be a good solution. Whether Suning or Jingdong, in recent years, also in rural areas of rural e-commerce service system, and invest hundreds of billions of dollars. Electricity suppliers leading sheep began to sink, 2016 will be a flock effect.

Trend seven: sports nutrition consumption growth accelerated

Sports fans have a healthy consciousness, a purchasing power, is a typical consumer groups of health care products. China's sports nutrition sector is the fastest growing industry in the health care industry. However, China's sports health care products market has not been effectively developed, the need to rely on the first to enter the enterprise to promote the sports nutrition market, and then through the online and offline marketing channels to boost the movement of food consumption of food and health care.

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