CNDSN October 27th] (International Business Daily) this year, 1~9 month, China's beauty cosmetics and skin care products import quantity and amount have been significantly increased. A number of cosmetics companies generally said that the import of cosmetics business is very good to do, with the increase in the amount of the market, the rapid rise in business profits.

Import cosmetics business to do

According to the latest statistics show that in September this year, China imported cosmetics and skin care products 7363 tons, an increase of 53.1% over the same period last year; imports amounted to 1819110000 yuan, an increase of 36.4% over the same period last year. 1~9 this year, China's total imports of cosmetics and skin care products 54510 tons, an increase of 51.3% over the same period last year; imports amounted to 13477140000 yuan, an increase of 35.3% over the same period last year. "We are an import cosmetics store, this year, imports of cosmetics market demand growth, consumers buy enthusiasm is high, in order to meet the needs of consumers, in recent months we have increased the number of imported cosmetics stores." Chaoyang District City, Beijing, a store of imported cosmetics, said the person in charge. "We shop not only for the sale of imported cosmetics, but also the sale of domestic cosmetics, but from the first 9 months of sales, imports of cosmetics sold more, especially in some international brands of cosmetics, turnover rose faster, and the sales of domestic cosmetics is relatively poor, we will increase imports of cosmetics in the future, reduce the purchase amount of domestic cosmetics." A cosmetics shop owner did not want to disclose the name of the shop owner said. "This year's Spring Festival, women's day, labor day, teacher's day, the shop has launched a discount promotions, store import cosmetics discount strength is relatively large, and there are some special products. During each offer, the store's customer service sales staff are busy, all brands of imported cosmetics sales have been significantly increased." Lynx mall an imported cosmetics shop owner said. "During the Mid Autumn Festival this year, imports of cosmetics counters we participated in the discount activities in shopping malls, full 1080 yuan donated 30ml clean eye makeup remover water 50ml of skin repair beauty fluid, 7ml skin repair cream, 7ml the essence of the new muscle bottom liquid etc. a total of 7 commodity; full 2080 yuan bonus 5ml precision reaching white essence milk, 10ml new three-dimensional plastic Yan Huan live Cream 15ml new three-dimensional plastic Yan Firming Night Cream 15ml new three-dimensional plastic Yan firming eye cream, 5 ml of eye essence of muscle bottom liquid firming cream, 5ml new stereo plastic. Many consumers increase the purchase amount of cosmetics to achieve a certain amount of premium." Chongwenmen Beijing new world department store a brand of imported cosmetics counters, said the salesman.

Consumers prefer imported cosmetics

Reporter visited the market to understand that consumers buy a higher enthusiasm for the purchase of cosmetics, quality and safety, brand awareness has become the main reason consumers are willing to buy imported cosmetics. "Compared with the domestic cosmetics, I also believe that the quality of imports of cosmetics, I think the quality of imported cosmetics testing more stringent, so I am the daily purchase of imported cosmetics." Ms. Yang said consumers. "With the import of cosmetics more face, I personally very much like Dior brand, the international reputation of the higher number of well-known brands of cosmetics." Consumers in ms.. "When the import of cosmetics are active, I will increase the number of purchase. The Mid Autumn Festival this year, I bought two sets of Guerlain gift set, the merchant gave me a lot of gifts, 5ml emperor bee posture queen bee repair essence, 10ml emperor bee posture condensate honey repair mask, 40ml emperor bee posture firming water. " MS Cheng said consumers. 3

(original title: the import of cosmetics by Chinese consumers prefer a substantial increase in the first 9 months of this year's imports)

Editor: Wan Wan

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