2015-10-13 15:03
＂The development of World Health Day＂ said health care industry does not regulate the chaos
[October 13th] (Legal Daily) editor's words every year October 13th is World Health Day, the festival aims to raise awareness of the world's health.
In our country, with the improvement of living standards, more and more people take the initiative to pay attention to health care, health awareness is unprecedented. So, all kinds of health care theory and frequent, all kinds of health care products flooding the market. Practice has proved, some health theory is groundless statement, many health care products or counterfeit or shoddy. In the field of health care, it is sometimes not only to health care, but the risk of health of the people. In 2015, the World Health Day, the arrival of the point of view of health care products market, explore how to regulate the market, so that health care products can really play a role in health care.
In October 13th, the World Health Congress established "World Health Day", this has been known as the festival has been more and more people are familiar with.
With the growing awareness of public health, health care products industry is also developing rapidly. However, under the rapid development, health care products market is good and bad, that part of the public health care products regarded as "the most reassuring food".
In the face of this situation, the new food safety law for health care products, the establishment of 13 provisions, covering approval, raw materials, production and sales and other links. After the implementation of the new law, coupled with the upcoming full moon has implemented a new advertising law, health care products industry will face what kind of opportunities and challenges?
The development of health care products is not standardized
127300 box (bottle) fake health food products, 1300 kg empty capsule, 2000 kg counterfeiting materials such as, all of the items involved full 9 truck, the value of 2862 million yuan.
The seemingly amazing digital, from Hunan Province food and drug administration at the end of 2014 seized of the case, the digital finally fixed in the total value of goods involved more than 1.16 billion yuan, seized illegal add toxic and harmful substances tadalafil and sildenafil fake health food 5 million boxes, involving fake products sold in 23 provinces of 113 stores.
In fact, more than billion yuan value of the fake health care products is not new. In early 2013., Xiamen City, Fujian Province Public Security Department had cracked involving amounting to billions of dollars of fake health case, police seized counterfeit brand soft capsule, propolis soft capsule and vitamin tablets and other health care products a total of 500 million pieces (film).
"China's health care products industry has been in a state of non - standard development. Some enterprises' kill the goose that lays the golden eggs "approach, resulting in the industry cast a shadow, lead to health products industry, the trust and reputation are very poor." Associate professor of food science and Nutritional Engineering, China Agricultural University, Zhu Yi, said in an interview with reporters.
In Zhu Yi view, the current status of the health care products market is the gap between the advertising and product quality is too big, illegal product introduction and exaggerated propaganda, and even more worrying is that these unspoken rules of the industry has become a rule".
"Health care products industry has actually become the advertising and marketing industry, not in the product, but in the 'sell' stuff, is sold and not do. Once had circulated -- 'a few big shovel workers describe such' can do health care products. Now, the biggest problem is the lack of health care industry standards, although the relevant departments in the introduction of standards, standards and management practices, but the industry is still far from standard specification." Zhu Yi said, in addition, the industry is also suspected of fraud issues.
Zhu Yi, for example, in the "ginseng" label, may actually be flour or rice.
However, in Zhu Yi's view, counterfeiting is not the main problem, because at least not hurt public health. The bigger problem is that the illegal addition of health care products.
"For example, in some of that weight loss, health care products, joined the illegal drugs, hormones and other illegal additives; in some claimed blood sugar reducing health product, add the hypoglycemic western medicine; there are some so-called Paiduyangyan health care products, joined the diarrhea drugs. These illegal additions may have adverse consequences. If the patient is not informed of the situation, but also in the use of Western medicine, may increase the amount of drug in the invisible, a threat to the physical health and even fatal." Zhu Yi said.
Multiple reasons lead to market failure
Liu Junhai, vice president of the China Consumer Association, in an interview with the Legal Daily reporters, the current health care products market in a situation:
Regulate the market disorder, the emergence of the "bullied good, bad air" situation. Some health care products companies do not earn money to earn money, credit companies but a larger market share.
Fake and shoddy health care products are sought after by unscrupulous traders, the answer is only one - profiteering.
"These fake health care products are basically small workshop has made, every grain of cost at most a few cents and after manual packaging, to the price of 40 yuan to 60 yuan per bottle sold all over the country. These fake health care products after each layer of dealers and finally sold the hands of customers, is 580 yuan per bottle. From a few cents to the price of 580 yuan, which is also higher than the profits of drug trafficking." Guangdong Province, a health care products dealer Chen Feng (a pseudonym) said.
Liu Junhai said, some health care products production and sales enterprise because of "rush into danger, promises low cost, high yield of dishonesty".
Reporter noticed that about of fake and shoddy health care products, the media exposure of many, but selling behavior still, many of the public is still to be deceived. Why?
Zhu Yi's answer is that with the improvement of people's living standards and economic conditions, raise the important content of life. The consumer market, and guide enterprises to the market, the health care industry and very influential. Some consumers over the pursuit of health care products, there is a shortcut to the health care, there is a shortcut to accept false propaganda psychological soil.
"On the other hand, there are also problems and loopholes in the regulation. Of fake and shoddy health care products both in terms of social psychological or social regulation, hit the 'edge ball', by people's psychological publicity means' perfection '. " Zhu Yi said.
In addition, Liu Junhai said that the cost of consumer rights is higher than the rights of adults, resulting in order to recover a chicken kill a cow strange phenomenon.
In this regard, hosted a number of such cases of health law experts zhuoxiaoqin lawyer told reporters, consumers in the purchase of health care products, are generally not get an invoice, it is difficult to preserve evidence; and sales of fake and shoddy health care products like "pyramid", "direct", consumers are very hard to find a witness; in addition, causality of fake and shoddy health care products caused by the adverse consequences and products identified is also more difficult.
High requirements on strict law enforcement
The termination of health care food safety law of chaos, many people hope to upgrade the.
In Liu Junhai's view, the new food safety law in the punitive damages system and other measures, it should be a deterrent effect on the health care market.
The new food safety law on health care products, the higher requirements, but the "acts of law is not enough to", the key is still in the implementation.
"The new law on health care products is the most stringent regulatory is advertising, for the star endorsement, not to declare the efficacy, the treatment function, can be said in these aspects to plug the loopholes." Zhu Yi said.
For the new food safety law "examination and approval and record keeping track, Zhu Yi hope can do" the ex ante and ex post not lax, relevant departments to obtain batch number of health care products continue to implement strict supervision. Such an implementation is in place, can produce better results. If enforced, it may give some unscrupulous traders to opportunity.
"'record' implementation, equivalent to reduce the access threshold for health care products, is conducive to some new enterprises to seize the market to pull health care products industry development new product and does have technical content of products, giving them faster and more convenient access mechanism." Zhu Yi said, however, this will also give the regulatory authorities to bring a greater test.
Professor Zheng Fengtian at the Renmin University of China agricultural and Rural Development Institute, the implementation of the new law is the most difficult problem is that the safety supervision team there is a lack of people, lack of money, lack of technology, the status quo, especially in some grass, food and drug administration has just established, the lack of professional and comprehensive training, and to investigate and deal with counterfeit health care products more difficult.
"In addition, the role of health care products is difficult to define. If the tube is easy to die, if it is easy to exaggerate the situation. So, how to grasp the degree of regulation, it is not to deny its role, but not to exaggerate the publicity, this is more difficult." Zheng Fengtian said that the advertising is not to stay dead angle will become the regulatory difficulties.
In this regard, Zhu Yi believes that at the national level, the regulation of health care should be put on the tube, the tube should be shot when the shot". "The authority of the law only in a 'abiding by the laws, violators are prosecuted, be strict in enforcing the law' in the process in order to establish the prestige may play a preventive in the deterrent effect of the measures. The key lies in the implementation of force." Zhu Yi said.
In addition, Liu Junhai suggested that industry associations should be strict self-discipline, do not tolerate the unspoken rules of the industry. 3
(original title: "World Health Day" said health care industry development is not standardized chaos when)
Editor: Wan Wan
Interpretation of the hot news, showing sensitive events, more exclusive analysis, in the direct report network micro channel, scan two-dimensional code free reading.
|