CNDSN August 4 News] (grid) air purifier industry after last year's rapid growth, the beginning of this year into the chute. Yesterday, appliances Orville Yungang research firm released the monitoring data show that in 2015 the first half of the sales of air purifier of 58.1 billion yuan, down 20.5%; sales amounted to 298 million units, down 10%.

Appliance analyst Liu Daren told reporters, mainly because there are three cold air purifier. First pollution situation improves, the demand for air net market is reduced. With the country's emphasis on air pollution, the introduction of the corresponding governance policies, the first half of the pollution situation has improved significantly, while the meteorological conditions are also conducive to the spread of pollutants, which to a certain extent, compressed air purification market.

The second is GB upcoming, industry consolidation. The empty net new GB forthcoming, improve the industry standard, which means that the industry has entered a period of consolidation. Compared with last year, the air purifier brand out of 231, into the brand for 279, frequent changes in the brand led to a sustained reduction in investment, the market appears vacuum. Import and export of the brand is more, the investment continued to decline, resulting in a decline in the size of the market.

Third is the product of the degree of trust, consumer rational purchase. Consumers in the purchase of air purification products has from a few years ago the "panic buy" gradually "return to rationality, the propaganda on the market no longer pay, which resulted in the empty net market lack of power, continues to freeze.

Home appliance analyst Chen Jianbo predicts that the empty net industry reshuffle effect will continue to affect for some time, the market will still be in negative growth trend. 2015 full year net sales will reach 13100000000, compared with 2014 fell by 13.1%. 3

(original title: air purifier sales fell 2015 in the first half of two into the new national standards promulgated or incentive)

Editor: Wan Wan