CNDSN August 6th news] (Contemporary direct Liu Jian) Tao Yongxin enterprise management consulting company general manager, China Nutrition Association, Qingdao, Chongqing branch president.

Deepening the reform of China's market economy, is in line with the international standard, the standard of direct sales will become an important part of China's market economy. On this point, we can see that the market economy maturity of foreign countries for many years, the current Chinese government has gradually fulfilled the international standards of globalization, the commitment will be open to foreign direct investment in the field of recent restrictions. For the development of China's direct sales market is not perfect is a test, but also a rare opportunity for development, to take this opportunity to re shape the industry value of China's direct selling industry, establish industry self esteem.

Direct marketing itself is a legitimate occupation, it is with high quality products and services into the face of a lot of ordinary people's lives, to many people in the past seems to have no conditions to start a personal achievement of the ordinary people, this is a manifestation of economic and social development. Just in the course of its development, let some people eager for quick success and instant benefit in government regulation is not mature, the direct band to the wrong direction, driven by the interests of the individual for the entire industry is full of some discordant voices and does not regulate the operation, which is a commercial environment from scratch, from ignorant to mature to pay the price.

We all know that an industry only to provide quality products and high quality service, will win more consumer groups and business groups. Through the sale of products can continue to recommend new personnel engaged in direct sales business, expand sales team, so that more profitable business, to create more revenue for the country, the direct sales staff also has a big change, customers can enjoy inexpensive products and quality service. Therefore, direct not only enliven the enterprise, for the country create a large amount of tax, to solve a lot of employment for the society, is to change the living conditions of many people, but also is convenient for consumers, has greatly promoted the development of the national economy and social progress, it is Li Guo Limin business model. Is also conducive to enterprise and individual development of economic development, social stability and unity, to reduce the burden of the country a good job.

With the growth of the direct selling industry, we are also pleased to find the industry environment with the progress of the whole society is undergoing a positive change. Government departments with the gradual adaptation of their industry regulatory functions and regulatory capacity, in the continuous release of direct access to the threshold of direct sales companies, the speed of issuing direct selling licenses is gradually enlarged. Many traditional companies see the prospect of direct selling industry, have transformed into the direct selling industry, so that the whole industry has a more fresh blood and more rational thinking.

Especially in the public entrepreneurship, innovation and peoples' trend of the times, the direct selling industry with its unique charm has been pushed on the foreground. Under the spotlights and the vision of the public attention, open the direct selling industry will abandon the previous grandiose hype wind, entrepreneurship and innovation in the mode of the passion to find the forward direction, in the image of rational attitude and self-esteem to embrace the peoples choice.

We are in a great era, vast market, strong entrepreneurial enthusiasm, open business environment, an unprecedented consumption, in the health industry to flourish today, direct marketing is doomed to be flourish to those who are prepared, a dream stage, for the health cause of followers of a better future, round a Chinese Health China, beautiful China's expectations. 3

(original title: Liu Jian: re value of the direct sales industry value)

Editor: small G