[news] December 12th report Beijing (quality miles) from CCTV financial sponsored the "2016 China brand quality upgrade forum" held in Beijing in December 11th, the quality of Chinese Wanlixing invited to attend the meeting, and around the theme of the meeting, interviewed health care products leader (China) unlimited Co. Ltd. vice president Huang Jianlong, so he explained what the infinite brand road? The following is a reporter interview:

Reporter: as the health industry business executives, how do you understand the "made in China"?

Huang Jianlong: I have two understanding of "made in China":

1 "craftsman spirit". In this year's two sessions of the government work report, the first proposed by Prime Minister Li Keqiang craftsman spirit concern. Carry forward the "craftsman spirit", to create more consumer satisfaction of well-known brands, so that the pursuit of excellence, respect for the quality of the whole society, the value of the whole nation and the spirit of the times;

2 "innovation and upgrade". To create an internationally competitive industry especially the manufacturing industry, industrial process and strong target, to accelerate the technological upgrading of industrial innovation and development is the key; the upgrading technology in promoting innovation and development at the same time, effective measures is to protect the profitability of the enterprise.

Health industry leader: "China manufacturing 2025" action plan will promote the health development of the industry as one of the important areas, "health China 2030" plan is the national health up to the national strategy.

As rooted in health industry more than 20 years of unlimited, keeping its "artisan spirit" and "forever" spirit, to become the industry leader in manufacturing Chinese health ".

Reporter: as the "Chinese infinitus health industry made the first brand, what are the successful experience for reference?

Huang Jianlong: I was from the "artisan spirit" and "innovation" two aspects about unlimited Chinese manufacturing":

1.24 years of craftsmanship, quality 100, unlimited artisan spirit embodied in the four aspects of the beginning of the heart, attentive, careful, sincere.

In order to increase oral health as an example, as is the first product, it has been the most shining star infinitus products in the family, as of 2012 has accumulated sales of more than 2 billion 500 million branches around the equator over 4 times.

Early heart and raw material: with the best raw materials, keep a heart.

To do this line, deeply feel the importance of quality control of Chinese herbal medicines. Want to give consumers a good thing at the last minute, it must be traced back to the source of the most front-end.

An oral liquid, its raw materials need to be richly endowed by nature and the excellent growth environment of planting technology, we start a selection of Chinese real estate areas to establish a production base, from the source to control the quality and safety of raw materials.

Concentrate on research and development: excellent product efficacy, began in a professional R & D design.

As the saying goes: the muscles skin (platform), the practice of breath (technology). From the beginning, unlimited sustained investment, gradually develop and improve the "one center, a technology platform, build the development platform and technology leading unlimited.

Add health oral liquid is used in herbal polysaccharide core technology, the human immune system is a complex network, a single polysaccharide is difficult to achieve the overall regulation of the immune, and authoritative data confirmed that the compound polysaccharides had immune is more comprehensive overall adjustment. By early 2016, the core of independent intellectual property rights have unlimited 313. Because of the iterative update of these core technologies continue to pursue and make a lasting, oral liquid.

Careful production: details determine success or failure, carefully achievements classic.

In the unlimited production workshop, every post staff kept in mind and stick to the "do not accept the unqualified products, not manufactured substandard goods, not delivery of nonconforming product" principle.

Excellent products from the high-tech production line, increase oral health is in the air quality workshop of more than 100 thousand, in line with China's first high-speed glass bottles of oral liquid production line health food GMP standard was born, it has concentrated extraction and preparation of filling, sterilizing and drying, automatic light inspection, automatic packaging and other links, link by carefully check, cast a leisurely unlimited classic products.

Sincere service: standard delivery, sincere service.

Adhering to the "satisfaction 100" of the principle of service and the "warm, patient, professional, intentions" of the service concept. Infinitus is very concerned about the customers in the pre-sale, sale and customer service in the process of consumer experience and experience.

In order to ensure the increase of oral health can reach across the country is fast and safe, high quality customers, is both the implementation of strict standards in all aspects of cargo loading and delivery. Each batch of products will be entered into the computer system, so as to realize the traceability of products, in order to ensure the quality and safety of products in the process of logistics distribution. We also have a professional after-sales team to provide customers with high-quality, efficient home service.

The 2 is "innovation upgrade" is embodied in two aspects: one is the innovation by upgrading the health industry, provides the high quality for people's health technology and health products; two is through the study of health culture, put forward more in line with the concept of health and the action of modern life style refers to the south.

Chinese herbal medicine planting mode innovation is in:

Five uniform (same species, unified production, unified field management, unified technical services, unified product repurchase and processing), four innovation (innovation and mechanism innovation of science and technology innovation, process innovation, organization), three-in-one (standard system, quality control system and production operation system).

The original "eye" traceability system, by scanning the two-dimensional code, the whole process for customers and consumers can easily back in the planting and processing, to know every detail of the mode of operation.

Innovation and refinement of the "four reasonable" concept of modern Chinese medicine health:

Four reasonable: more vegetables and less meat seven minutes, 20 minutes of lunch break, 23 points before sleeping, walking ten thousand steps a day, positive thinking.

At the same time, the joint Guangzhou Sports University, China Association of Chinese medicine research and development, to create "unlimited health gymnastics", provide exercise programs for the people health;

Joint Chinese Medical Association jointly launched the "2015 national urban residents' health status and health status of Chinese medicine research, for the first time from the perspective of traditional Chinese medicine health status and health present situation of current Chinese urban residents.

In November 15th this year, our coalition government, associations, experts and media jointly organized the "health responsibility forum", to discuss the health industry "China manufacturing" in the new era of opportunities and challenges, in-depth analysis of the future direction of development of Chinese medicine health industry, health industry to promote the "China manufacturing" among the forefront of the world contribute.

Reporter: health industry market competition in the future is not a simple product competition, is the brand competition, is done from the Chinese Chinese brand products to change?

Huang Jianlong: an enterprise to create a Chinese brand, the need to have a standing live, play loud, far from the three aspects of the elements.

Stand, that is, where the industry occupies a place.

The 1 is to become health industry leader, mainly reflected in the roots of Chinese medicine health field for 24 years the artisan spirit and innovation ability. In a "China manufacturing" problem has been described in detail, here no longer.

On the other hand, the 2 stand is reflected in the protection of intellectual property rights, the fake security crackdown, unlimited brand good survival and development space. We have a strong research center, has 313 core intellectual property rights, to ensure the high quality of the product; at the same time, we have to fake zero tolerance, keep the pressure against the trend, in September this year, we teamed up with the Jiangmen public security organs destroyed tens of millions of dollars of counterfeit products, to ensure the trust and confidence of the public products and brands unlimited.

Hit the ring, that is, through the brand activities to enhance visibility.

1 world walking day - the purpose is to allow more people to establish a healthy living habits, to cultivate a healthy sense of walking. 2016 is the seventh year unlimited advocate a healthy walk, a total of more than 1 million people to participate in activities of walking, walking over 6 million km total mileage, equivalent to more than and 120 laps around the earth's equator.

2 Journey to the source: to promote the heritage and development of traditional Chinese medicine culture. In response to the national development strategy of Chinese medicine, unlimited joint Chinese Medical Association held for three consecutive years of tour, we invite the media and consumers into genuine raw materials, understanding and experience of Chinese herbal medicine planting environment close, personally digging and mining herbs identification. In order to show the company from the source to the public on the strict control of raw materials and quality and safety of Chinese herbal medicine.

From far away, which fulfill the social responsibility of the enterprise make good reputation.

Five one: a core concept, a charitable foundation, a report, a team, a series of public welfare projects.

Brand development and growth, but also can not be separated from the construction of brand evaluation system. Scientific and impartial brand evaluation system, can make the value of a brand to be fully demonstrated and recognized. In the eleventh world brand conference 2014 Chinese 500 most valuable brands conference, the international authoritative brand accreditation agencies - the world brand laboratory released 2014 China "500 most valuable brands" list. In this list, is ranked forty-sixth, the brand value of 36 billion 889 million yuan.