Experience overweight

In fact, Amway's "experience to win" is the core strategy of "Chinese nurturing experience".

In China ago, Amway in the global layout strategy is to rely on marketing marketing personnel, the establishment of physical stores and advertising, but since 2005 the government has promulgated a "direct management Ordinance" and other regulations, in order to meet the China conditions, according to the regulations, Amway started building solid sales system in china.

This is no doubt a huge investment. Direct selling enterprises in China has never been before advertising, physical store investment, has been relying on direct sales personnel network to develop the market. But it is precisely because of this "forced" initiative, the development of Amway in the shop Chinese accident model and global experience economy integration "-- consumers focus on cost-effective products at the same time, the service quality and subjective experience are increasingly high requirements, service and experience has become an important factor influencing consumer decision-making.

After years of implementation of the store channels, the experience of the facility as a store 2 to re upgrade, and in the global promotion. At present, Amway has 40 stores in the country and experience the official opening of the museum, covering most of the second tier cities. "After all the store will experience oriented shop direction upgrading, hoping to build a platform for the next line entities, let our customers willing to engage in these people, Amway can have a very intuitive and comprehensive feel of Amway experience, whether products or business the opportunity, we think this experience is really able to change, can influence people choose very important way." In Yan Zhirong's view, "experience" is the important strategy of the company, the company's strength is also here, real contact with each customer demand, after the Internet subversive innovation, consumer behavior is the return to the source, it all with the Amway "people first" thought coincide. In fact, the traditional direct marketing, is a kind of experience, after all, is human contact with people, so the experience itself is not a new concept, Amway was started in 2014 to better highlight the whole experience strategy in a relatively high position." Yan Zhirong said that in October 2014, the first Amway flagship Museum opened in Shanghai, after the flagship Museum has landed in Shenzhen, Chengdu, Beijing, will be next spring in Guangzhou to open a home, so there will be a total of 5 flagship museum.

We currently do 40 stores and experience the museum, estimated that in 2019 will complete the layout of the country, to reach 260 stores and experience the museum." Yan Zhirong said the Shanghai experience Museum opened nearly two years time, the data show that even as a mature market in Shanghai, the results of the development is still more than the average level of the country. He is convinced that Beijing's flagship museum will also be the same as the mature market in Beijing to a new high.

Amway in China's development of the 20 years, the layout of the order can be seen from the south to the north, from the east to the west. Although Amway's focus has been in a second tier city, but also in the experience of the three or four line of the city layout of facilities, it is understood in ferreting out the three or four line of the market will become a strategy of Amway, the company also in several pilot the three line of the city to increase investment, including the museum experience, including brand building, personnel training. Yan Zhirong revealed that in the past two years will see some results.