2016-08-11 15:52
He Jian: how to ensure more honest and credible direct manager
 [straight news network Beijing on August 10 news] (talkative seed) professional managers if higher credit level is established in the market, will be in the circle enjoys high popularity and reputation, which will lay a solid foundation for their future career choice and development. We often say that the professional manager's credit should be a moral level. Factors that affect personal credit not only have internal personal factors, but also external factors such as enterprises and industries. To a certain extent, the external mechanism should also provide an effective guarantee for professional managers' honesty and trustworthiness.
We often say that the Germans and Americans have a high degree of personal credit, but also have a good sense of credit maintenance. In addition to cultural factors, which are related to these countries in the personal credit supervision and punishment of the relevant systems and regulations. China's direct selling industry, due to some historical reasons, in terms of the operation of the industry norms, has not yet formed to improve the standard operating mechanism. This determines the direct selling industry as a whole management norms can not meet the standards of the mature industry. This is the Chinese direct selling professional managers in the era and the history of the environment.
When it comes to the professional credit problems of direct selling industry managers, I think it is necessary to analyze the two dimensions of direct selling enterprises and professional managers.
First of all, from the organizational structure of enterprises, China's direct selling enterprises, family businesses more. The introduction of professional managers system in recent years has gradually emerged in recent years. In such an enterprise, the family members of the management of all aspects of the enterprise, the randomness is relatively large, business owners themselves is the law and the system, usually by market rumors or surface cognition to decide whether or not. The company also does not pay attention to the contract, the contract spirit is not strong. Specific performance and professional managers to sign labor contracts, the appointment of personnel without a clear understanding of. For example: I asked the professional manager to come over and do what he wants to accomplish what goals, what terms of reference, to develop what kind of performance appraisal standards, how to develop personal responsibility.
Secondly, now the direct selling industry relatively impetuous, quick quick money. Direct selling market is also rapidly changing, once the professional managers setback or decline in performance, the practice of many enterprises was not the first to analyze the causes or face together, but the first time decided substitutions, end and professional managers in the employment relationship. That is to say, between the enterprise and the occupation managers trust is not enough, there is no patience of one heart and one mind. In the face of such enterprises, as the "alien" professional managers, is vulnerable groups, the hands do not grasp the core of the negotiations. Once suffered unfair dismissal, it is difficult to find a fair arbitration appeal in the direct selling industry. These conditions, the increase in the cost of keeping a professional manager. This is the cause of China's direct selling industry professional managers of credit is not an important reason.
The improvement of professional manager's credit degree, in the final analysis, need to rely on the following conditions:
First, the entire industry respect for the spirit of the contract.
Enterprises should have a clear standard of professional managers, to be able to fulfill the conditions of professional managers. During the occupation managers office should abide by the duties, abide by the law, according to the responsibility to fulfill their responsibilities.
Second, the rapid growth of professional managers in the direct selling industry.
As of the end of 2016, the Ministry of Commerce in June 2016, the Ministry of Commerce has been a direct sales license of 6 companies have, in 2015 to obtain direct selling licenses of enterprises reached 23. Direct selling market a year to increase 23 new companies, which means that the gap in the industry's professional managers to quickly pull large. And the corresponding is that the growth rate of professional managers and market leaders is far from coming up. It also causes the occupation managers overall credit performance low uneven in quality, the group.
Third, direct marketing enterprise personnel management system of rapid improvement.
Why do we generally feel that the direct selling industry professional manager's credit problem is more prominent, because the direct selling industry as a whole is not mature, lack of rules. For example, occupation managers Direct Selling Company dismissed the simple and crude, reliable boss think you don't let you go. But in the traditional enterprises, especially large enterprises, state-owned enterprises or listed companies, an executive level of professional managers, annual salary of one million yuan, to leave his need to take a lot of established procedures, to leave the enterprise is a very complicated thing, involves all aspects of the problem, including labor compensation, option, annual cash bonus settlement. But the direct selling industry, an annual salary of more than one million of the president's departure, especially in the family business, is a moment to complete the matter. What is the boss, a message on the dismissal of the chief executive. That is to say, in the direct selling industry behind the low credit level of professional managers, the need to solve many of the deeper problems in the industry.
Overall, the direct selling industry is still a less regulated industry, we are in a state of barbaric growth for a long time. Compared with the last century in 90s, with the promulgation of national laws and regulations, direct marketing industry has made considerable progress, but the professional manager of the relevant system is still not perfect. Under this background, it is not realistic to talk about professional managers to maintain personal credit. Because it only requires professional managers to maintain a unilateral credit market, is a deformity of the talent market. No industry to promote the construction of professional manager's credit and progress, the equivalent of walking with one leg.
Fourth, the professional manager's credit standard is clear.
What is the credit standard of professional manager? There is no reference value of the direct selling industry. This is a set of value system to participate in the construction of the entire direct selling industry. From my personal point of view, it should be stressed about occupation managers of credit contract spirit and sense of compliance. First pay attention to the spirit of the contract in China's direct marketing environment to establish and explore, but also has a positive significance. I also hope that the direct selling industry has more third party organizations to promote the construction of professional manager's credit problems.
Finally, I would like to talk about a problem, the workplace is a two-way choice of the market. Every year there will be just to enter the direct selling industry, do not know the direct marketing business and the boss, every year there will be just entered the professional manager market does not understand the professional managers of enterprise operations management. Therefore, business people, people choose the enterprise, it is best to have a careful consideration and basic research, mutual demand can be matched, credit disputes will be reduced. Professional managers of credit is an important aspect of a professional manager market competitiveness, I also hope that China's direct selling industry group of professional managers can gradually establish the credit consciousness, pay attention to credit maintenance, make its own contribution to the overall progress of the direct selling industry managers. 3
Editor: Xiao Shen
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