[news] August 4th reporting network in Beijing (Contemporary direct) by "Internet plus" of the wave, many traditional companies are exploring the path to seamlessly connect to the Internet, as the direct selling industry giants, Amway found the activation of the intrinsic "Networking" gene by mobile social network model. Yan Zhirong, President of Amway Greater China, said that in order to achieve the strategic goal of the next ten years, Amway will be the full implementation of digital strategy, strategy and younger experience, for direct sales system in mobile social networking providers wings.

Yan Zhirong said: direct marketing is the core competitiveness of Amway, Amway will not give up this model of direct sales, but also has been looking for direct sales and the Internet bite gear. Mobile social electricity supplier, Amway is the integration of effective use of mobile and social media marketing, develop the traditional advantages, Amway version Internet plus mode. Amway has an Internet gene, as early as the Internet before, Amway is relying on its direct mode, the establishment of a large network of people.

Yan Zhirong, current, Amway is to make use of micro channel, micro blog, mobile social networking platform, line of human networking moved online, through online and offline exchange of complementary, quickly enhance interpersonal network development efficiency. Amway mobile social networking business model has its own advantages, it retains the direct sales personnel doubling, reputation spread, consumption and sales integration of core competitiveness, and with the help of mobile social network to enlarge and strengthen these characteristics, through mobile providers and distribution lines to enhance the efficiency of marketing personnel, is the ideal "Internet plus path". Amway's electricity supplier system, including the 10 WeChat account and 12 APP applications. Entrepreneurs can communicate in WeChat and computer social networking platform for information communication, brand promotion, product sales and customer service functions. It should be said that these have covered all the key nodes of their entrepreneurial process.

With entrepreneurs as the core, Amway launched a new version of the popular business platform, including the four major support system. The first is the product support system to help entrepreneurs to develop customers, retain customers. Second, the mobile e-commerce system, the customer may at Amway micro channel service number, Amway marketing staff micro shop, Amway Hong Kong Cyberport app mobile channel convenient purchase orders, for joining, marketing personnel can be through these channels to facilitate the realization of product sales, customer service and customer management. Third, is the customer experience system, to provide customers with quality life solutions. Fourth, learning system, according to the need for entrepreneurs to provide advanced training.

For over the next ten years, Amway in China will work to build a o2o public entrepreneurship platform, Yan Zhirong interpretation, the direct marketing itself has the characteristics of low threshold, low investment, low risk, Amway hopes with a new version of the popular business platform, provide the whole without worry of high-quality entrepreneurial experience for entrepreneurs. Amway's core marketing personnel mostly independent business, 57 years ago, two founders of Amway after 7 times to do poineering work, suffered entrepreneurs hard, deep experience to recognize the needs of entrepreneurs and eventually founded Amway Corporation, when their goal is to so that each person has to change the destiny through entrepreneurship opportunities.

Amway plans to double the number of entrepreneurs in 2025. Wave of innovation peoples, public business has driven China quickly into the era of mass entrepreneurship, direct selling is a kind of ideal personal business model, Amway will continue to update the public business platform can well meet the entrepreneur needs, solve the problems faced by entrepreneurs, gives full play to the advantages of mobile social networking business.

[file] Yan Zhirong Yan Zhirong incumbent Amway Greater China president, in 1993 joined Amway, served as director of production, production executive officer, Amway Greater China chief executive officer and other staff of department, general manager of Amway (China), vice president, Amway Greater China area vice president, Amway Greater China Senior Vice President of Amway Greater China and Southeast Asia area chief market. 3

(original title: 100 characters on direct 2016-- Yan Zhirong: play a direct advantage with mobile social electricity supplier)

Editor: Xiao Shen

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