Direct reporting network Beijing August 2nd (Contemporary direct) 2016 is the "direct marketing management regulations", "ban marketing regulations" promulgated in the eleventh year, direct sales model has become a trend of social development. Longliqi after 30 years of development, has accumulated a solid foundation of many resources, also witnessed the development of the direct selling industry. Lung nilfisk Xu Zhiwei said in the legal supervision and maintenance of the past decade, direct selling industry a direction, and the stable and healthy development. "Regulations" the biggest role is to allow the industry to maintain the healthy development of the direction, the cumulative development advantages also make the industry more system, professional, standardized degree is higher.

At present, the phenomenon of aging population in our country is increasing, and people's awareness of health has been strengthened, and the health industry has shown great development space. As with the big health industry closely direct business, to seek new development China manufacturing industry, speeding up the enterprise independent Longliqi industry upgrading and transformation, adapt to the "Internet plus" era background, working in the development of innovative products, and in the enterprise resource platform inherent advantage, seize opportunities in new markets, and accelerate the incubation channel platform create a new market system.

Xu Zhiwei said that the most essential role of enterprises in the community is to promote economic development, to promote the people's consumption and service life. Direct selling enterprises is to these three points, and now, direct selling enterprises to the national economy and the contribution of the people's living standards to improve the efforts of the more worthy of our attention and support. As a 30 years of national brands, to adapt to the era of innovation is the premise of the rapid development of enterprises, Longrich nilfisk advance actively fulfill their social responsibility, the implementation of good products, the quality of hard, always from the technological innovation, product quality, service upgrade, brand promotion and management basic aspects, calmly deal with all kinds of competition and challenge. Also to serve to stimulate consumption, in order to promote the consumption of economy, long nilfisk advance in China and the international market competition dominant position, fully proved that the long nilfisk advance to build a global business platform for the strength and courage, but the nilfisk advance there is room for improvement and need to do more efforts to open up the market, to win a better tomorrow.

Direct selling enterprises not only to open up the market, corporate brand building is also an important part of promoting the development of. Xu Zhiwei thinks, in shaping the brand image, first of all is for consumers to provide good health with the products and help us to provide high-quality way of life, followed by the ability to fulfill their social responsibilities, relief of the poor and needy, and establish a good social image. The most important element is the core spirit of the enterprise.

Longliqi in brand building success is constantly upgrading and innovation, to be always the change of thinking in the development. Xu Zhiwei, firstly, lung nilfisk core spirit of enterprise "based on three selfless, service of God, to create three champions." Secondly, based on the development of their own enterprises culture, long nilfisk have historical foundation for the development of 30 years, with "snake, Cordyceps two elements for the characteristics of the flagship product, stem cells" series of biological recovery products are in research and development, relying on the characteristics and health elements as the leading core of the brand construction, enterprise culture as a supplement, market reputation and leading ability is a pioneer in force, together with the construction of the brand. Third, learn the spirit and mode of enterprise management of HUAWEI Ren Zhengfei, special training and service for internal staff. This not only conducive to the accumulation of their own advantages, to enhance the brand value also has certain promotion, but it is worth emphasizing, direct enterprises will still have to in order to direct focus on the core to develop, to provide the competitiveness of the industry.

[file] Xu Zhiwei incumbent, Jiangsu Lung nilfisk Biological Technology Co., Ltd., chairman of the board of directors, Jiangsu Provincial People's Congress, senior economist, master of business administration. Xu Zhiwei leadership of Jiangsu Lung nilfisk Group Development in 30 years the average annual at a speed of more than 40% of the steady and healthy forward, Xu Dong in May this year won the CCTV annual charity figures. 3

(original title: Xu Zhiwei: to adapt to the era of transformation and upgrading of the background to create the future

Editor: Xiaoqing

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