[straight news network Beijing on July 29, news] (Contemporary direct marketing) China's health industry consists of two parts, medical health service and medical health service, has formed four basic industry groups: to medical services for the main body of the medical industry; to drugs, medical equipment and other medical supplies production and marketing as the main body of the pharmaceutical industry; to the production and marketing of health care products, health products as the main body of the health care industry; with personalized health detection and evaluation, consulting services, conditioning rehabilitation for the subject of health management service industry.

A road over the development, direct to the most friendly way, the most typical of the personalized service, the "direct marketing" has become a well deserved in the field of health leader and pioneer. And direct selling companies operating in the products are mostly healthy products, etc., are a basic industrial groups in the health industry. China's direct selling industry has formed a wide range of health products and health services network, a variety of high quality products can meet the needs of the masses of health and quality of life in many areas. Direct selling enterprises is equivalent to the large health services carrier and channels". Therefore, the big health industry and direct marketing industry has a close relationship.

With the in-depth understanding of health care products, consumers become more and more rational. Since the three step to achieve the goal, it is clear that the Chinese people's living standards have improved significantly, consumer demand has not been satisfied with the basic food and clothing needs, pay more attention to health. At present, China has entered the stage of aging, coupled with the further improvement of the social security system, prompting the elderly to become a major force in consumption. As the direct selling industry closely related to the health industry, will meet more opportunities for development.

Combined with the actual situation, I will put forward some suggestions on promoting the direct selling industry to participate in the development of large health industry:

Carry forward the culture of Chinese traditional Chinese medicine, develop the strategy of the enterprise development of the great health service. Traditional Chinese medicine culture is the core culture of the Chinese traditional culture, make Chinese medicine culture and direct selling industry walk hand in hand, to strengthen the research on healthy demand for products and services, increase investment in research and development of marketable road and new products, leading the consumers in a correct way of life.

Innovative marketing model to enhance the level of service. "Internet plus" conditions, "Internet plus circulation" will promote the compound marketing business model of direct selling enterprises and further innovation, take a variety of forms and a variety of advanced information technology in the health service, to create a direct selling company unique large health service platform.

Promote the establishment of a health service platform. To improve the direct selling industry brand, combining in direct embedded a single "diamond" -- the Chinese quintessence of traditional Chinese medicine "cure is not ill" theory and the direct selling industry, set the overall image of the direct selling industry, for the community to add positive energy.

Increase personnel training and vocational training. At present, many people have such a lack of direct sales: health, health care knowledge is not much, the level of professional services is low, the lack of capacity in health counseling and other aspects of the guidance. Therefore, to speed up the training of talents, improve the skills of direct sales people's health services, so that it becomes the core competitiveness of the development of large health industry.

Return to the original ecology of direct selling. "Direct management Ordinance" has been put in practice for more than 10 years, the direct selling industry has experienced the development from scratch, industry development momentum is unstoppable. More and more people began to participate in direct marketing, and to look into the direct marketing multiplier, and ignored the nature of the direct selling. Therefore, in the moment, in particular, the need for direct marketing people to return to the original ecology, in the big health services, adhere to the law compliance and integrity management.

Secretary Deputy Secretary General of the China Marketing Association [AI quality files, Beike circulation management, Dean of the college, China Direct Marketing Association, director of the Committee of experts, China's traditional Chinese medicine research to promote health services committee chairman. 3

(original title: AI: big health industry and the development of direct marketing opportunities)

Editor: Xiao Shen

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