"Culture" is the driving force of direct selling enterprises

"The first topic": now many large and healthy enterprises in the transformation of direct sales, access to direct sales licenses more and more enterprises, how do you view this phenomenon?

Wang Junping:

Direct selling industry into a period of rapid development, market share, business, practitioners are increasing, the advantages of direct selling industry is also being used by other industry, direct marketing will become a trend. However, any industry and businesses have invisible ceiling and trap, not to do direct sales to ensure that the profit can be. Now many large health enterprise transformation direct marketing, many of which are capital sufficient pharmaceutical enterprises, the new direct sales sector has invested a lot of money. But the mother more lost children, the mother is the lost children of large enterprises, is a subsidiary of direct plate. Direct marketing is the cause of the enterprise, but now some large enterprises to enter the direct sales industry on the money to buy employees, buy a dealer, buy the market, often counterproductive. Direct marketing can not rely on the development of capital strength, which is a number of large enterprises in the wrong concept of direct marketing, direct marketing needs to continue to accumulate in the days.

Many people think that direct marketing is a kind of sales system, the system is to do direct marketing, this is a one-sided. In fact, the essence of direct marketing is its corporate culture communication, personnel motivation and education and training. It is very important for the enterprise to realize the influence of the people through the encouragement and the training. We propose the Tiens "and country counterparts, a total of building national soul" spirit of enterprise, that is to say, enterprise and national to common development, together build the "soul" of the great spirit of the Chinese nation, together create a "soul" -- good and strong enterprise. This business philosophy at that time to get a lot of people's identity and follow. Direct selling enterprises must have a "culture", "soul" of the direct selling enterprises go far.

The first topic: how do you look at the micro business transformation?

Wang Junping:

From last year to this year, a year of many short time derivative on the experience of the birth, development is swift and violent, fission and now everywhere, and consolidation and transformation, really soon. The development speed of Internet derived marketing model is unprecedented. Derivative because of its low cost, simple model and easy to copy and large amount of fission, small company, small self-employed emerge in endlessly, and product quality and after-sales service is difficult to guarantee, lead to the crisis of public trust and some derivative operators began thinking how to improve the micro business models and standardized operation. But not because there are some problems in the micro business, it is believed that the micro business encountered insurmountable obstacles to development, micro business in the future there is no room for survival and development. Micro business and direct the many similarities, such as the removal of intermediate links, allowing more profits to consumers, consumers into promotion, training incentive, such as brand communication in business philosophy. Innovative derivative near mature direct sales, is to want to put the deficiencies to be improved, and the lack of content should be made up, which is a new industry or enterprise development process.

Micro business use WeChat circle of friends to quickly spread and management, distribution system is simple, to provide entrepreneurial opportunities for the grassroots, the speed advantage to play to the extreme. In the age of public entrepreneurship, innovation and peoples government treated the economy of new things have also taken a tolerant attitude, let the savage growth. But the micro business products thin, shallow culture, the Internet is difficult to maintain consumer relations, the establishment of a stable growth of the sales team. Initial micro business is based on the product and price information asymmetry has been developed, but the Internet is also a simple rule of the baptism of the rough business model, micro business into the era of the survival of the fittest brand integration. Micro business transformation is not the only way out of direct marketing, the key is not a simple transition to become direct, but learn from the advantages of direct sales. No matter what kind of marketing mode, it is essential to start from the enterprise management, do a good job of products and services, the consolidation of customer groups, the development of sales force. 3

(original title: the creation of China's direct selling three "first" Wang Junping's advice on direct selling enterprises

Editor: Xiao Shen

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