[straight news network Beijing on July 20 news] (Contemporary direct marketing) "product efficacy must be significant, no significant effect of products we do; pursuit of products with natural ingredients, and ensure the safety of the product, and can be used for a long time; product formulation must be unique, the production process must be advanced, in line with the theory of traditional Chinese medicine, and has a core technology." -- this is Tianjin and cure Youde Pharmaceutical Co., Ltd. (hereinafter referred to as and therapeutic Youde) product development three principles but also cure the soul of Youde quality products, according to the three principles of research and development of products and its effect is significant, natural ingredients, formulation and process difficult to imitate, to ensure that the and treatment Youde products in the market has a strong competitive edge.

Perhaps it is the principle and the "harmony, governance, friendship, Houde" corporate culture, in order to create a Ken responsible, willing to innovate, to direct the persistent pursuit of enterprises. However, strength and effort is always proportional to, on March 5, the Ministry of Commerce of the direct selling industry management information system display, and treat Youde won 75 of the direct selling license, which marks the and cure Youde officially launched China's direct selling market. This is the starting point of a station and put under another Youde, also began to dream and wonder.

To plough the promotion of Chinese traditional health culture

"Contemporary marketing": first of all, congratulations and treat youneed to obtain a direct license within the territory of Chinese. I would like to ask the person in charge of the company, take the card after you are considering from what aspects of the work to do, specifically what kind of planning?

Jin Ming Han: first of all, in overseas direct sales business development process, we in the construction of talents cultivate the a with international vision, dedicated team of professional managers, and cure Youde have sufficient human resources to support. In the Ministry of Commerce of the direct selling business license can be quickly from the global corporate elite talent choose to establish a efficient, professional, strong sense of service and administrative support to the team to carry out the domestic direct marketing business, this is and cure Youde core competitiveness of.

Secondly, and cure Youde will and domestic a group of like-minded, have ideal, determined, enterprising professional marketing elite approached.

In China started early, with the implementation of China's direct selling regulations, and cure Youde will limit the overseas business partners to enter the Chinese market development. In other words, and treat Youde direct selling business in China mainly rely on like-minded Chinese to jointly develop the direct selling industry elite. In addition, according to the implementation of enterprise global networking system, formed after the start of direct sales business can immediately start radiation overseas and enterprise in Chinese culture is mainly rely on, domestic business partners in the overseas development, compared with overseas business partners, with more natural advantages.

In addition, held in Moscow on May 22 this year and treatment Youde global in, we invited nearly a thousand of Chinese direct selling industry professionals to observe the scene. This is from and cure Youde was established since the global annual meeting for the first time appeared partner of China faces, opened a new chapter in and cure Youde enterprise development. At the same time, it also marks the cure and hungry domestic business will stride forward.

"Contemporary marketing" and Governance: do Youde take the brand intention is what?

Han Jinming: China is not only a major economic power, but also a health and cultural power, the promotion of Oriental health culture is the only way to the international health food. Of course, the first key to start the Chinese market is to obtain the state issued a direct business license, only to get a license to be regarded as a formal legal operation. From the enterprise itself for social and professional integrity partners responsible attitude, considering our principle is "without a license will not start, only a license to get down we will formally operation market business in China, to do socially responsible, responsible for the enterprise, for our partnership with responsible.

From and cure Youde was founded, the enterprise has always believed in the legitimate business, credit first. In the days of overseas operation, we are not only in the promotion of traditional Chinese medicine health culture under the foot work, is to sprinkle the spirit of the integrity of the Chinese enterprises to the world, to win the respect and recognition of the international market. In numerous difficulties and problems in front of the integrity of this road is a time for us to open the door to success. Then, the enterprise through the accumulation of many years, summed up the "harmonious cohabitation friendly virtue" enterprise culture. Is the character of proverbs, for helping us to open the heart of the global business partners, finally we return to the motherland, laid a solid foundation.

Companies in overseas is known as the "international health experts, because it is the international development, so is the direct selling enterprises globalization! But whether through many countries. As a Chinese person, I still hit the bottom of my heart to want to return to the embrace of the motherland.

  The contemporary marketing ": and Youde treatment in the international market has formed a global business development support system, I would like to ask is what prompted you to return to the domestic market development?

Han Jinming: from a large environment, direct selling in China has experienced 20 years, has formed a systematic theoretical basis of mastery, with the ability to move towards the international. From the direct selling in China's current situation, has become increasingly mature, although the market competition is becoming increasingly fierce, but the opportunity to bring more and more, I believe and cure Youde overseas experience is our advantage of, and we always attach importance to medicine and health culture and the effectiveness of our products is very significant, in line with the theory of traditional Chinese medicine (TCM). Therefore, we very much hope that can produce a more valuable and attractive products, so as to be able to more domestic consumers and cure Youde quality service.

At present, the "Internet plus" is the era of the outlet, and will also treat Youde using Internet technology, to achieve cross-border e-commerce. Actually early in February 2007, and cure Youde rely on a strong team of it, independent research and development and to achieve the settlement database functions in different countries and regions direct performance, so as to realize a country to join the global benefit.

"Cross-border" as a new mode of development, more and more entrepreneurs are aware of and operation. The and treatment youneed to return to the domestic market, on the other hand is hoped to build domestic small excellent enterprises and foreign broad market between the bridge, we have overseas experience in the operation and the resources through the cross-border mode with everyone sharing, let more enterprises go abroad the overseas market presence, should do the effort into China's economic contribution to the development.

Phoenix Legend of the development of overseas to build a strong network

The contemporary marketing ": I heard that company in foreign brand named" Phoenix tech "right and cure Youde how the business of overseas?

Han Jinming: Yes, it's called the Phoenix. From 2007 in Moscow germinate, after nine years of overseas market expansion, and cure Youde business have radiation to Asia, Europe, Africa, the Americas and other 67 more countries and regions, and this is our wisdom and sweat wrote a song of brilliant development of globalization movement. During this period, and treat Youde products for millions of users sent health gospel, established in the local branch offices and service outlets of more than 2000 and in the global formed a support system for the further development of the cause. At the same time, the layout of the overseas market is also in line with our general secretary Xi Jinping proposed in 2013 Chinese "new Silk Road Economic Belt" and "twenty-first Century" maritime Silk Road "The Belt and Road" strategy.

"Contemporary direct sales": according to my understanding, you in 1995 when you joined a company in Tianjin to do direct marketing management, and then how to start their own business as a direct cause of it?

Han Jinming: I was at that time in the company is mainly to do the work of product development and manufacturing. When the company to test the water direct, I walked into the ranks of direct sales managers, from a branch manager to the company's vice president and general manager of marketing company.

In 1998, I led a team of the company out of the country, went to Russia to develop the European market. In just a few years, so that the company has become the country's most famous direct selling enterprises. Later, for some reason, I left the company and the direct selling industry. Until 2006, the European market five direct sales sector of foreigners, came to Beijing to find me, I want to once again invited me to direct marketing.

Actually the five international friends are very successful direct sales people, also have their own team, because they are interested in traditional Chinese health culture, but also to my trust, want to let me bring them in the direct cause to start again. At the invitation of their time and again, I was impressed by their sincerity and trust, and agreed to their cooperation. In this case, I found a very important life in a few partners, while establishing the spread of traditional Chinese medicine culture of the road, once again opened my direct business career.

"Contemporary direct sales": then you start a business is what? Then how to do?

Jin Ming Han: with our enterprise of a core product - and treatment Youde oral liquid, and the five partners to my trust, in February 2007, the company in Moscow held for the first time investment, the investment will be the venue is very small, the number of participants has nearly 200 people. In October 2007, in a small and shabby small venue in Moscow, the company held its first annual meeting.

Starting in 2008, the company held every year in Moscow. Every company, send a happiness and love to the side become beautiful and noble embodiment of! After nine years of overseas market development, our network coverage of the 67 countries and regions in the world. This is result of our efforts. Since 2013, and the euro area governance Youde performance in the promotion of Chinese medicine health culture enterprises ranked first. We have further efforts to form a support system for the further development of the cause.

"Contemporary direct sales": do you think the domestic market and the international market have different?

Han Jinming: in my opinion, the most important difference between the domestic market and the international market is in the market maturity. From the direct marketing in various regions of the world development situation, due to the geographical, economic development level, historical and cultural differences, so that the various regions of direct sales market status and development trend showed a number of