[straight news network Beijing on July 19 hearing] (Contemporary direct marketing era innovation, economic change while driving the rapid development of China's direct selling enterprises, it is because the existence of great significance and value. Zhao Weicheng think social value of direct selling enterprises, mainly in the following five aspects:

Provide more employment opportunities to solve social employment pressure. According to the direct selling industry development compared with the norms of national and regional statistics show that, the direct selling industry practitioners generally accounted for about 8% of the total population of the country and the region, in accordance with this data to predict, China direct marketing employees in the future will exceed 100 million. So, if the direct selling industry in China to obtain a healthy development, will give the community a lot of entrepreneurial employment opportunities. And because the training costs of employment are paid by direct selling companies, will not increase any burden on the state. Only this point, in the mainland of China's economic reform, the need for a large number of surplus labor transformation, the existence of direct sales industry has a very important practical significance.

Promote the circulation of commodities, active market economy. "Direct selling is one of the many modern marketing patterns, which can effectively reduce the operating costs and has a positive effect on the circulation of commodities in the market economy." This sentence is the official positive direct marketing in the role and value of economic development. In fact, direct selling in foreign countries has become a very common commodity circulation in the market economy, and has become an effective complement to the traditional wholesale agent system. Therefore, the health and norms of direct marketing, will promote the circulation of commodities and active market economy has played a very positive role.

Increase local taxes, and prosper local economy. According to the 2015 annual report of China's direct selling enterprises, there are 3 direct sales enterprises exceeded 200 million sales, at least 6 direct sales business sales performance exceeded 10 billion mark. The resulting tax is also very impressive. Nowadays China's direct selling regulations introduced and improved, positive and open more in line with the conditions of domestic and foreign companies to apply for direct selling licenses, promote more direct sales enterprises have been developing steadily and healthy competition, open direct sales market, enhance the sales performance of direct selling enterprises, so as to increase the local government revenue.

Spread the concept of health, enhance the level of civilization. From the current direct selling industry in terms of product categories, basically concentrated in the two categories of nutrition health care products and beauty skin care products (in early 2016, the state increased household electrical appliances products into the direct selling license category). Direct marketing and other marketing methods, there is an important difference: direct marketing is not just to sell a product, but the first is to sell a concept. With the continuous promotion of the concept of health, the popularity of the prevention is better than treatment of concept, Saint preventive treatment of disease incurable disease of Chinese philosophy, let more people develop good habits and ways of life, improve the people's happiness index, enhance the level of civilization of the whole society.

Training of elite talent, improve the quality of the people. Direct selling enterprises to rapid development and with the society to maintain the same developments, very important reason lies in its a perfect training system. In the direct selling industry there are many social workers by engaged in direct sales work and participate in relevant training of direct selling enterprises, they can not only absorb knowledge from the education and training of direct selling enterprises, also in direct selling business operations enhance personal practice ability. Better self-cultivation also Everfount output demands in all aspects of the social elite talents for the society.

[file] Zhao Weicheng is vice president of Kang mirae Dabieshan Biological Technology Co. ltd.. Mentor, China's direct selling business coach, Asia Pacific direct selling training authority, Asia Pacific smashing ten big gold medal trainer senior soul growth. He has been adhering to the effect is more important than sense of principle, to help more people SISU in the harmonious life of abundance and spiritual pleasure for the mission and work hard. 3

(original title: Zhao Weicheng: direct marketing of the five major social value

Editor: Xiaoqing

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