[straight news network Beijing on July 19 hearing] (Contemporary direct marketing) direct the industry came to the Chinese market has been more than 20 years the, is always China's social progress, economic development and harmonious development made a part of the contribution. As a member of the direct selling industry, he has also spared no effort to fulfill a brand responsibility. Chen Zhengyu said 23 years, yet Joseph "integrity, sound, pragmatic" to "sow beautiful - dedication to health", for the community to provide quality of life, and has a sound system returns; and actively fulfill their social responsibilities, the practice of public mission, to donate. Chen Zhengyu introduced until 2016, Joseph is still to be aided 78 is Hector public elementary school, to respect and care for the young, medical aid and relief.... For every social assistance sent to a strength of direct selling enterprises; provide a platform for the employment of staff, because behind every employee will have a family, with a staff quality employment platform influence the family social cell, thereby affecting the environment of the whole society; is eager to get economic development provides a broad platform for entrepreneurs, especially for the majority of female friends out of the house, usher in dual earner period of each family.

Chen Zhengyu believes that the brand is the soul of an enterprise, and the image of the brand needs to build corporate culture support. A has a profound cultural background of the brand will have the unique scenery of the brand in the industry and eventually converge into a riot of colors of the industry scene. Chen Zhengyu further explanation, brand image is a bit by bit to penetrate to the inside of others, "unwittingly" image in the formation of the foresight of the leading of culture. Of course, this is accumulate in the establishment and perfection of. For example, every time "is Heyou world" in the, every brand culture festival with, logo design is Heren neat uniform, uniform costume smile, and uniform culture penetration force, are struggling to shape is Hector's brand image. Every time out of the world, still Hector will invite everyone together to participate in the practice of environmental protection activities, 2014 fun in southern Taiwan trip. 500 is Hector family to meet the "World Car Free Day" the arrival of, formed a spectacular Kenting riding activities; colorful Australia trip in 2015, more than 1500 partners in the "World Environment Day" in the practice of environmental philosophy, from you and I start! Even the earth hour, also called for is Hector brand people work together to fulfill the social responsibility of this.

Chen Zhengyu said, the more that is Hector brand image building is is Hector practicing charity, and blue chip brands co branded reconstruction is Hector public elementary school, pioneer, will this concept into the brand every day action to stimulate, dedicate to the society, is self manifest value, with dozens of is Hector public elementary school to aid the scale interpretation is Hector's brand image. In the view of Chen Zhengyu, either "with is Heyou the world" or is Hector together to fulfill the concept of public welfare, yet Joseph all brand image building in the final analysis is the feedback of a brand gave dealers, the integrity of the brand to give the consumer.

Chen Zhengyu said, in the mainstream government advocates "Internet plus", Shanghe brand advocates is the "Internet plus platform" brand concept; in the public venture, the highly innovative voice, Shanghe brand advocate "Zhuchaoyinfeng, create a miracle" brand oriented. It is Hezheng is in such a rich brand resources and strong business advantages, reseller partners as is the precious wealth of the brand development, as far as possible create favorable business conditions, attracting dealer partners to the unique characteristics of platform development and adhere to follow.

[Chen Zhengyu files in Taipei city is Joseph group to perform special assistant is Hector charity fund will secretary general, graduated from Preston enterprise management professional master's degree, with nearly 27 years of rich experience in the direct selling industry, since 2010 entry is Hector, with insight into the unique perspective of the world, is Hector company brand culture construction in the direct selling industry gradually come to the fore. 3

Editor: Xiao Shen

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