[straight news network Beijing on July 14 news] (Chinese food science and Technology) recently in Beijing held the sixth session of the health care industry credibility forum, said China Health Care Association, vice chairman of the Zhou Bangyong, health care products market in China is on the rise, health food is becoming more and more popular, public health food safety and quality requirements are also getting higher and higher. But the frequent health food safety issues, so that consumers anxious and fearful. In the face of a serious crisis of confidence, health care products industry needs to enhance the credibility of the brand.

With the development of our country's economy and society, the improvement of residents' health literacy, the idea of great health has been raised to the national strategy. Health care products industry as an important part of the big health industry, has been concerned about the public health care products industry enterprises in the social credibility of the important role is reflected in the increasingly prominent.

State Department counselor Ge Zhirong said, quality is the life of enterprise, integrity is the soul of an enterprise. Only in the heart of the enterprise has the bottom line, there are consumers, there is a sense of quality, integrity will naturally grow, the brand will have vitality.

State Food and drug supervision and management of Food Safety Supervision Bureau three division deputy director of the modification of combined with the "food safety law" "health food registration and filing management approach", the health foods of our country regulatory ideas and focus are introduced in detail, prompt health care enterprises should in accordance with the law of production operation, the eradication of some enterprises adverse chronic and stubborn disease, take the initiative to adapt to the demand of regulation.

The current health care industry credibility forum around the direction of health care products industry safety supervision and management, health care products brand management are discussed in this paper and look forward to can further strengthen the industry awareness of integrity, enhance the credibility of the industry brand publicity and support, set the industry trends and the mainstream form.

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