2016-07-13 16:04
Roger Barnett: Shaklee 60 years of continuous innovation Chinese market prospects
 [news] July 13th reporting network in Beijing (China Economic Net) in 2016, the U.S. Shaklee Corporation has gone through 60 years. This home has a long history of natural nutrition company, is committed to to improve the protection of human health and the environment of the earth, perseverance and to the people of the world offer high quality natural health products, promote healthy lifestyle, eating a balanced diet, exercise, supplement natural nutrition.
In early July, Shaklee chairman and chief executive officer Roger Banat came to Beijing, in a busy work space accepted an interview with China economic net reporter. Shaklee started the China market for more than 6 years of time, Roger that, health care products industry in China bears a broad space for development, in the near future, China will become the world's largest consumer health care products in.
Roger said, continued innovation, pay attention to the quality and the successful experience of long-term accumulation is Shaklee success in China to have the elements. "In the future, I will continue to invest in Shaklee products research and development, infrastructure construction and their employees."
At present, Shaklee has millions of dealers and tens of millions of products who love to use, including politicians and business people, American astronaut, the Olympic medal, a famous TV show host, social celebrities from all walks of life.
Brazil Rio Olympics opening soon, Roger told China economic net reporter, this year, 40 love with Shaklee products American athletes will participate in the Olympic Games. "Shaklee has supported us Olympic athletes over 36 years, do so because that top athletes can use health care products to improve athletic performance and bring everyone the results." Roger said.
Shaklee put this idea to the Chinese, support "fitness Tour" activities. In recent years, "Shaklee fitness million in" large-scale public welfare activities carried out in full swing. This not only reflects the Shaklee's fine tradition, also shows the Shaklee support of the nationwide body-building plan determination and to fulfill the corporate social responsibility of the practical action.
The core strength of Shaklee is continuous innovation advantages in the health market
In 1915, scientists in the United States Forest Jacoli, developed the first bottle of multi vitamin and mineral tablets. The results laid the people integrated application of a variety of vitamins and minerals, Shaklee's scientific and technological innovation has now entered the sequence of human life science.
In 1956, Dr. Shaklee founded the Shaklee Corporation in the United States of San Francisco bay. Shaklee 1977 listed on the New York stock exchange. In 1982, the United States (Shaklee (Fortune magazine)) the world's top 500 enterprises.
More than half a century, Shaklee has always been committed to improve protection of human health and the environment of the earth, adhere to scientific and technological innovation, R & D, production and sale of natural raw materials nutrition; weight control products; cosmetics; personal care products; environmental protection cleaning products; water purification equipment, amounted to more than 400 kinds of products.
In 2004, the visionary Roger Banat acquired Shaklee Corporation, and served as chairman and chief executive officer. He not only complete heritage of the Shaklee's fine tradition, also with excellent development strategy and leadership, led the Shaklee Corporation towards more high-end scientific and technological innovation, in the new road of development has made remarkable achievements.
Roger was born in New York famous business family, graduated from the Yale University law school, and in the Harvard Business School for further study to obtain a master's degree in business administration. Its personal business from the investment bank, the success of the investment and management of a number of business.
"We pay great attention to quality, more than 10 times a year to carry out quality testing to ensure product quality. Facts have proved that, over the past 60 years, including America's top athletes and astronaut in space, the millions of users feel the Shaklee is different. " Roger introduced to, Shaklee and NASA History of cooperation can be traced back to the 1990s, then Shaklee on research and development for astronauts in space using supplementary astronaut body moisture space drinks and the technology for people all over the world.
Shaklee products, had to follow the space shuttle Endeavour commander Mark Kelly space. In a talk with reporters, chairman Roger talked to the origin of Shaklee and the famous American astronaut twin brothers. "They are the only twins in space. I first met Mark Kelly in China, when we were all on behalf of the United States to participate in the exchange activities of young leaders of China and america. Mark Kelly in the life space with Shaklee products to maintain health, his brother Scott Kelly is the same. "
Roger said that over the past 60 years, Shaklee won the trust of millions of consumers around the world through their own efforts. Companies to invest in product R & D and quality testing to ensure product safety and purity.
When a reporter asked what are the advantages of Shaklee in healthy market? Roger said that Shaklee is the core competitiveness of the first continuous innovation, from Shaklee Dr. in Institute of the United States issued the first bottle of a variety of vitamins, for the first time in the global launch of vegetable protein products. The two is to pay attention to product quality, so that customers can feel out of the ordinary Shaklee after using Shaklee products. Ensure all raw materials and finished products are safe. Three is the common people and the majority of athletes taking health after a good improvement.
In Roger, chairman of the eyes, health care products industry in China has a broad space for development. He believes that in the near future, China will become the world's largest consumer of health products. He said that the Chinese business enterprise needs to have 3 elements: (1) continuous innovation; (2) pay attention to quality; (3) the long-term accumulation of successful experience. These 3 elements have shaklee.
When asked what the Chinese consumers most needed, Roger said, "I think Chinese consumers are always looking for high quality and innovative products, and to get healthy. Businesses need a long time to win their trust."
Value the Chinese market "national fitness" activities of the next five years
Roger told China economic net reporter, he is optimistic about the long-term development of China's economy, on the absolute number of terms, China's economic growth is still considerable. He believes that health, health care and service industry's fastest growing, the field allows individuals to start a business, to play a great talent innovation potential, to provide services and products to others. "We believe that the Chinese economy will continue to grow in the long term, not just stop at the world's second largest economy, is expected to become the world's largest economy."
In November 2005, Shaklee (China) daily necessities Co., Ltd. registered in Beijing established is set up by U.S. Shaklee Corporation in Beijing Economic and Technological Development Zone to invest with a health care products, personal care products and household goods as the core of the company. In 2006, the establishment of Shaklee production base in Beijing. In March 23, 2007, Shaklee get direct selling license approved by the Ministry of commerce. 2009 officially launched Chinese market, now entering Chinese Shaklee for 10 years.
Roger said, Chinese is Shaklee worldwide largest growth market. Shaklee is valued in the Chinese market for investment and development, in the future, Shaklee will continue to invest in product research and development, infrastructure construction and their employees. Believe that within the next five years, the Chinese market has great potential for growth, which is Shaklee support the State Sports General Administration of China "national fitness" activities continue to be held down, and some of the other to people's physical and mental health of the initiative of the reasons for.
It is reported that "national fitness million in activities began in June 2009, to fitness volunteer service" as the core concept, aims to highlight the importance of scientific fitness and education for all people in the national fitness project, trying to in the contingent of athletes and professional formation of traditional public welfare, promote scientific fitness rooted in the people, let more people share the fruits of development of sports, to share the joy of exercise.
Approved by the State General Administration of sports, sponsored by the State General Administration of sports human resources development center, Shaklee sponsored "Shaklee fitness million in" the large-scale public welfare activities may 2013 16 officially launched, Shaklee Corporation is an official partner of the event. In three years time, the public welfare activities into the 14 cities, held 25 games theme activities, on-site attendance of over 10 million, covering the impact of more than millions of people, dozens of Chinese Olympic champion on-site support.
In 2016, Shaklee fitness million in large-scale public welfare activities in May began to November, one after another in Beijing, Nanning, Qingdao, Harbin, Taiyuan, Hangzhou, Guangzhou and other cities in seven "easily run activities. The reporter after the interview the day after the chairman Roger, July 9, Shaklee fitness in Taiyuan station in the picturesque in Taiyuan Forest Park was held. Shaklee fitness miles has been sponsored by the State General Administration of sports public fitness run brands.
According to Roger said, Shaklee after sponsorship of the past three years, once again signed a sponsorship agreement for the next five years. Shaklee will continue to work from a gold medalist at the China and the United States and other celebrities to to the big city of China, encouraging people to establish a good way of life -- a balanced diet, exercise, natural nutrition, actually in the improvement of the level of physical fitness and health.
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