[straight Beijing News Network News July 5] (Contemporary direct) Jin Ming Han: Tianjin and cure Youde Pharmaceutical Co., Ltd. chairman, with rich international market and multinational companies operating experience, is responsible for the overall corporate strategic planning, brand positioning, marketing planning and management. The world's direct sales industry generally believes that he is China's health products combined with direct sales model, the success of Africa, Europe, the Americas and Southeast Asian countries pioneer.

Enterprise's brand culture is the enterprise want to tell consumers things, this point we will find the answer from the enterprise itself. And in the overseas successful operation to treat Jingxing nine years, nothing more than just doing two things: "stick" and "change". First, and treatment Youde is a "carry forward the culture of health, for the benefit of human health" for the mission of the enterprise. Thus, we always insist on is "traditional Chinese medicine culture of health, medicine and health culture as an important part of Chinese traditional culture, after 50 years of experience and evolution, became the Chinese nation great wealth and the world business card. Therefore, the implementation of "traditional Chinese medicine health culture" has become the great mission of our national health enterprises. We have an obligation to make more people around the world, the people of the country to see, understand and feel the power of the Chinese nation.

Secondly, I want to say that the second point is the "direct marketing"". Adhere to the direct to my personal and treatment Youde for, and not just a way of sales, is more like a catalyst is a handle engraved sword of Chinese culture. The descendants of the Yellow Emperor all over the world, but 40 million overseas Chinese and did not let Chinese traditional culture to take root in the overseas, far into the mainstream culture of the local community, direct model is just as against the culture of heavy weapons. We all know that the education sector is the top selling and cure Youde is using the characteristics of direct and stick all the way, to overseas in 67 countries and regions to promote the traditional Chinese health culture and establish the globalization of Chinese culture culture system. Of a country strong and is not only economic prosperity, cultural prosperity is more important, and cure Youde hope for the output of the traditional Chinese culture as to an own strength, hope that the people of the world place and treat Youde figure, there is a will, there is a spread of traditional Chinese culture and treatment Youde place.

Next we come to talk about "change", rather than "change", it is better to say "innovation"". When it comes to innovation and corporate positioning we have to treat NetTek "international health experts". In accordance with the previous concept of keeping in good health is pure traditional Chinese medicine health, but in the actual process, for the understanding and prevention of disease, theory of traditional Chinese medicine and Western medicine in some aspects of conflict, and to resolve the conflict, by the party to more difficult. TCM in overseas promotion process, and gradually formed a combination of Chinese traditional health preserving culture and Western medicine, this in the process of the development of Chinese health culture, not negative but a supplement, which can let more people to understand health, even can with some western medicine by means of combining health is achieved, the combination of the two aspects.

The second innovation, from and cure Youde in overseas development experience about, through the past overseas nine years of operation, our earlier understanding to overseas high technology, especially overseas countries for the Internet technology development and application. More and more people are aware of the Internet and apply it to all kinds of industries, and we are no exception. There is an innovative and cure Youde in overseas direct sales business, and treatment Youde direct sales business involving of all countries and regions the direct performance calculation is carried out in a database, the is a country's accession to the, the global benefits of global networking business. This innovative marketing model, for a global dealer has a incomparable fascination as cure Youde is lead us to open the new world Columbus. 3

(original title: Han Jinming: let the world feel the power of the Chinese nation)

Editor: Chen Feng

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