[direct network reported that Beijing May 17 news, Metro International) direct sales, in the final analysis, it is enterprise of a business model, a way of sales, a promotion means, in the final analysis, its purpose is to enterprises in the production of products sold, let the market and consumers continued to identity and consumer products manufacturing enterprises, so that enterprises can can survive and develop.

This year on March 5, Li Keqiang is better in the report on the work of the government clearly put forward "to encourage enterprises to carry out personalized customization, flexible production, cultivate the spirit of excellence craftsmen, increasing the variety, quality, create brand", the artisan spirit first written into the government work report which, its purpose is to promote enterprise excellence, improve the quality and make seriously, professionalism, dedication, innovation has become more and more people pursue a career in the, so that China moving from "big manufacturing country" to "powerful manufacturing country".

As direct selling industry is concerned, how to respond to the call of prime minister Li Keqiang, in the development process of the enterprise, to promote the enterprise should be the spirit of the craftsman it? I think, nothing more than two levels of things:

First, the dealer team for the enterprise, the need to establish and develop the dealer team, the spirit of the craftsman". The dealer team is unique to direct selling enterprises of both a spiritual wealth, is the material wealth of resources, cultivation, lead properly, it is the solid base of the growth and development of enterprises; training, mismanagement, it may destroy the enterprises a powerful push. In dealer team advocate and promote the artisan spirit, is to guide the majority of dealers to have focus, perseverance, persistence, patience, indifferent, fine quality of life, to do specifically, do fine, do fine, meticulous work style, focus on a company, focus on one thing, put in his own company's products, the cause of cooked, so thoroughly. In this way, not only can respected by the market and consumers, but also can bring the wealth of labor income should be for their own.

Second, for direct selling enterprises, establish and cultivate enterprise of artisan spirit, in an enterprise is to establish the enterprises on the market, dealers and consumers, the product of "the fear of the heart" and "focus". Enterprises Yisifumu "market, dealers and consumers is" God "to the enterprise, the product is the" conscience "of the enterprise. Enterprises only in product excellence, attention to detail, pursuit of perfection and perfection, and is willing to spend time and energy, tireless, repeated improvement, not to engage in opportunistic, not fake, is not up to the requirements will not give up easily, will it be possible to create within the industry with the highest quality, most superior products. At the same time, the enterprise must cultivate internal staff of patience, persistence, attention, professional and dedicated, to promote the enterprise staff works real is willing to do the work attitude, the work of the spirit of excellence, and strive to to the work of passion, to reward employees to work earnest, to lean business for, to service crafted. A possess Artisan spirit, respected craftsman's spirit of enterprise, is bound to less impetuous, more pure; less opportunistic, more down-to-earth, less quick success and instant benefits, some attention lasting; less crudely made, superior product quality. Only in this way, our Direct Selling Company, it is possible to truly become a "century enterprise", "brand enterprises". 3

(original title: Meiluo Chen Chen: direct selling enterprises "artisan spirit")

Editor: Xiao Shen

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