[straight news network Beijing April 14 hearing] (Beijing) read the "big Zhaimen" friends all know, Tongrentang couplet and its Zuxun: "concocts although numerous will not labor, although the taste will not dare to your cut material." This antithetical couplet, known as traditional Chinese medicine in the sector, which is the whole Chinese medicine industry "zuxun". In my opinion, this is the basic morality of Chinese enterprises; and the Chinese enterprises the highest moral. In my opinion is "life embodies the".

I have been working in the field of traditional Chinese medicine for half a lifetime. In October 1974 I joined Dong'e E-Jiao, has so far more than 40 years. I am from a young man entered, know the fate of the stage. Over the past forty years, I from an ordinary glue workers, step by step to learn, grow, served as the president SZ.000423 Donge E-Jiao, become the national non material cultural heritage of the donkey hide gelatin production skills representative successors.

For me, Dong'e E-Jiao is all I. Sometimes I think, I this life has boiled a donkey hide gelatin block; as the inheritors, I this life, probably only the own boiled a "donkey hide gelatin legend" the.

Donkey hide gelatin was founded in 1952. At that time it was called dong'a donkey-hide gelatin factory, is China's first state-owned donkey hide gelatin factory, through public-private partnership, passing the "Tongxing hall" the donkey hide gelatin production techniques.

The donkey hide gelatin has fully inherit the records of production techniques, origin in Jiaqing five years (A. D. 1800) of donkey hide gelatin selling Tong Xing Fang hall. Liu Yanbo, founder of Tongxing Tang, is my master, I passed the eight generation to here. Production skills from generation to generation, are common between master and apprentice work, passed from hand to hand, and adhering to the principle of male female.

Each generation of skills, inheritance, is a collective heritage, one of the most exquisite skill that one, is representative of the heritage. This kind of selection, there is a bit of martial arts novels in the palm, I considered "donkey hide gelatin production techniques," people, the boss of inheritance.

Donkey hide gelatin production history, according to the records of documents, more than 3000 years, since the Shennong Bencao "since, in the history the most important medical classics, Pharmacopoeia are regarded as" top grade "," panacea ", has a 1500 year history as a tribute to the imperial court. The history of many classic stories, poems and songs, are related to Dong'e county.

All the documents, all point to a basic fact: donkey hide gelatin is safe and effective, which is as the basic properties of the products of the "donkey hide gelatin"; and as the company's donkey hide gelatin, basic attribute is "embodies the life". This is the personification of Dong'e E-Jiao self pursuit, is also the company's vision and mission of the Dong'e county.

The so-called "Shou people", is the product to be done "tunnel", to pursue the highest quality, "no province artificial, not reducing material strength". We often say that the real Chinese medicine products line, to be safe and effective, not only can cure disease. Healing is the basic function of traditional Chinese medicine, nourishing human life, so that people get health, "cure disease" is the realm of traditional Chinese medicine;

The so-called "Jishi", is a corporate social responsibility is that enterprises should do "honest", in addition to provide a good product, but also a compassionate feelings. Although the pharmaceutical companies are not hospitals, but the final product is the patient. Facing them, enterprises and managers to have feelings, to the empathy empathy for the sake of patients, to provide them with the best products and services. With this attitude, can nourish the customer well physically and mentally, nourish good donkey hide gelatin brand, enterprises will go more long-term.

The core of donkey hide gelatin business is customer value oriented, to "life embodies the" for the mission, "nourishing, health, music live leader" for the vision, to "honest, authentic, inheritance, innovation" as its basic value view. These slogans, to the point, is our highest moral.

"2015 best Chinese brand value ranking list" published in the world's leading brand consultancy Interbrand (international brand group), donkey hide gelatin among 50 China's most valuable brand, ranking first in the nourishing class brand.

This is the Dong'e County approval, small rewards as well as for my personal. As representative inheritance people, I want to so far on the inheritance of Liu Yanbo founder of donkey hide gelatin production techniques and responsible, but also to more than 3000 years of history and culture of donkey hide gelatin responsible for; as president of the donkey hide gelatin, my mission is to create value for shareholders, customers and employees.

Ceng Zi said: "people can not Hony, go15." Sometimes I have a self - compared to. In the disciples of Confucius, had sub IQ, ability than yen yuan, Zigong, if et al. Confucius once said "Zeng Shen Lu," is to say once the slow learners, stupid. However Confucius will eventually "boss" position and "consistent" to Zeng Zi, is the value of his "Lu", I believe he can who are charged with the burden of Wanjun, dare not have the slightest careless, not opportunistic, gingerly heritage Avenue. Has been done.

As Dong'e gelatin production techniques representative inheritors, my self evaluation is also "shandong". The world's smart people many, compared with them I don't have any advantage, only burdened, down-to-earth, Hony tenacity to go down.

Every step forward, I will think of their mission, think of Zeng Zi's "people can not Hony, go15".

I have made a speech at the annual meeting of the Harvard Business Review. The title is "three feet from the ground.". what