[straight news network reported, Beijing, February 19] (direct wiki) although Amway in India suffered direct regulatory policy uncertainty, and even the former Indian general manager, who had been arrested, Amway is still optimistic about the Indian market, continue to increase investment.

Last year, Amway in Tamil Nadu built plant put into use, Amway to impels to reach $10 billion in sales in India. "BusinessLine" recently interviewed Amway President De Divis's views on the company's development plan in India.

"What do you think of the India market?"

Devos Douglas: Yes, the India market is showing a trend of sustainable development. The government of India has a very inspiring leadership.

"In 2013, you said in a speech, a lot of things that happened in India is very unfair to you, when Amway was arrested in India, company. Now, do you think things have changed?"

Devos Douglas: I think so, there are a lot of changes during this period. This is a very difficult period, but since then, we have begun to pay attention to the direction of our business model.

"Does it relate to the direct selling regulations of India?"

Devos Douglas: we are also concerned about this point, because the direct regulatory policy has not finally settled. It still needs a process. We are encouraged by the progress that has been made in this regard. A comprehensive white paper on the direct selling industry in India, jointly issued by the Ministry of corporate affairs and the Indian Institutet of Technology, has been adopted by the Standing Committee of the financial.

"What do you think of India, China and Brazil markets?"

Devos Douglas: each market has its own strengths and weaknesses. For India, it is very important to understand the surrounding market. As our company will look around the market which is worth the investment. Everyone is willing to take the risk, but also hope that the basis for support.

"For Amway, the India market in what position? Has entered the Amway market before five or ten?"

Devos Douglas: India is the top ten of Amway's global market. We believe that next year, India will achieve two digit growth. Although we have encountered some challenges and difficulties, the market growth has slowed, but we believe it is likely in the next five years, India will become one of our five markets.

"The implication is in India than in the top five countries grow faster?"

Devos Douglas: for us, Japan's growth rate of about 2%, South Korea's growth rate of nearly 5%, Thailand has been flat. Malaysia has a good two digit growth. Taiwan also has two digit growth. India's growth rate is in the top four. Brazil, Mexico and the United States also has a good performance, but the India market we are a top growth market. In the past few years, because of the uncertainty of the environment, such as the policy environment, the growth of the India market has also suffered some blow.

The growth of any business, of course, requires certainty factors, such as you need security. In addition, India may be one of the biggest business needs of the market. In many markets around the world, you may have to compete for market share in order to achieve growth. But here, more is to expand the market. From the current turnover of India, we will be in India in the future goal is to become a $ten company in the next one billion years. At present, our results are nearly $300 million. We expect our future market to break through these products in our vitamins, minerals and dietary supplements.

"Do you think the global economic crisis will be related to your company?"

Devos Douglas: we don't care about that. We believe that the momentum is still strong in the field of consumer economy. In addition, the global scope of view, only a few markets are struggling. We think it's a great opportunity to look around the globe. We see that the health of the people around us is being enhanced, and gradually become a way of life.

"What is your online marketing strategy?"

Devos Douglas: our strategy is to integrate network technology into our sales model. On the India market, 30% of the sales will be guided through the network. In other markets, such as the United States, South Korea will reach 70% to 80%.

"Did you ever want to rely entirely on the Internet?"

Devos Douglas: No, of course not. We believe that our model is better than the traditional e-commerce model. We believe that people are the key to the sale of the process, giving them the role of entrepreneurs is a better way.

"As an entrepreneur in a different market, where do you think the difference between the direct sellers in India and the direct sales staff in China?"