2016-02-18 13:25
Such as new Li Chaodong: to fulfill the social responsibility to promote enterprise development
 [straight news network Beijing on February 18 news] (China Business News Network) in 2015 is "direct management Ordinance" and "the prohibition of marketing regulations" promulgated and implemented the tenth anniversary, the direct selling industry in China through the normative development of golden decade, self disciplined management, standardize the development has become the direct selling industry the main melody.
"Direct marketing after more than 10 years of development has been recognized by the community, return to the normal development track. I as a representative of a direct selling enterprise, special thanks to the Chinese government, if there is no accession to the WTO, no open market, opening up direct sales, no "direct management Ordinance", there is no development of the direct selling industry today. " As the new group Beijing Representative Office chief representative, Greater China business support and regulations vice president Li Chaodong said, "more than 10 years, along with a lot of changes in the Chinese legal environment and economic environment, the direct selling industry from scratch, from small to large, direct selling enterprises increased to more than 70 households, economic construction, social and livelihood made great contribution."
Around the two regulations to carry out a series of laws and regulations knowledge popularization and propaganda work
"For enterprises and direct marketing industry, the initiative to assist the government to study and develop direct marketing regulations, is to promote the sustainable development of the direct marketing industry needs, but also an indispensable part of the social responsibility of direct selling enterprises." Li Chaodong said.
He said, "direct marketing management regulations" and "Prohibition of marketing regulations" promulgated after the new group actively cooperate with the government to promote the popularization of the knowledge of the two regulations, and promote the continuous and healthy development of direct selling industry. 2005 years to 2013, by officials of the State Council Development Research Center, the people's daily, legal daily and the economic information daily, senior members of the media and University experts and scholars and new management of the company and relevant experts formed "direct selling regulations of knowledge interpretation" editorial board, held 2 direct selling regulations interpreting a forum. The forum series of government officials and experts and scholars and professionals in more than 50 people wrote more than 100 articles, a total of more than 20 words.
Li Chaodong introduced in each forum article series after the end, such as the new forum of direct selling regulations in article and relates to the relevant laws and regulations, and other content compiled, respectively in 2006, 2013 published 15 million words of "direct selling regulations of knowledge interpretation" and 23 million words of the direct selling regulations interpreting a second series ". "Direct selling regulations of knowledge interpretation" which is promulgated two regulations published at home since the first of the interpretation of "direct management Ordinance" and "Prohibition of pyramid schemes Ordinance" and the relevant laws and regulations of the library, for all walks of life to correctly understand the knowledge of direct selling regulations have great reference value.
He explained that the successful hosting of the direct selling regulations interpreting a forum based on, in November 2010, in such as the new initiative, CO sponsored by the China Foreign Investment Enterprises Association and Legal Daily Agency, the people's network, such as the new and also 4 direct selling enterprises jointly organized the "memorial" direct Management Ordinance "and" the prohibition of marketing regulations "promulgated 5 anniversary of the" activities held in Beijing.
He said that from August 2011 to may 2012, to work closely with the State Administration for Industry and commerce, the Ministry of public security, the Ministry of industry and information technology, the state Internet Information Office, the people's Bank of China, China Banking Regulatory Commission will in the national organization to carry out combat network MLM crime special action, on the basis of the direct selling regulations interpreting "column, such as the Legal Daily in particular the introduction of" direct selling regulations knowledge Interpretation against network marketing "column, the thematic preaching against the urgency and necessity of network marketing, and analyzes the form and harm of network marketing.
In 2014, such as a China Association of enterprises with foreign investment direct selling industry committee, vice chairman of the unit, industrial enterprises to jointly implement the "direct management Ordinance" and "the prohibition of marketing regulations" initiative, standardized operation, strict self-discipline. "The most important is that after the enactment of the regulations, such as the new strict accordance with the laws and regulations to re adjust the management structure of the enterprise. During this period, new China carried out a personnel big shake. Under the leadership of Fan Jiahui, President of the new Greater China, such as the new formulation of a series of rules and regulations, and strictly regulate the company's employees operating behavior, healthy development." Li Chaodong said.
"Enterprise business just like driving, to be good at use the throttle, brake and steering wheel, strictly abide by the traffic rules to the traffic lights, to avoid pedestrians, such as development, too." Li Chaodong said, although this will sacrifice the pace of development of enterprises to some extent, but it will make the enterprise go more stable, but also go further."
In 2015, as the union legal daily launched "see direct development" column from the regulations for ten years, a total of 15, a total of 2.4 words. Column of soliciting contributions include officials of the Ministry of public security, the State Council Development Research Center of the officials, the local industrial and commercial bureau chief and University experts and industry insiders and other.
"We will direct marketing regulations publicity as a top priority, as a business, the first to do a good job of the knowledge of the company's management and sales staff, which in itself can play a good role model. Such as the new company in China 17 years of development experience shows that the direct selling enterprises, the standard operation is the prerequisite for the existence of the development of the industry, the standardized management is more important than the rapid development." Li Chaodong said.
Firmly fulfill the social responsibility, to convey the power of good"
Corporate social responsibility requires enterprises not only to pursue profit growth of growth and size, but also in the process of production and operation, the emphasis on concern of the value of human, the emphasis on consumers, the environment and contribute to society. When it comes to social responsibility, Li Chaodong said in a speech in the new work in this regard pride. "Corporate social responsibility is the backbone of enterprise, enterprises fulfill their social responsibility to straighten the spine, the path go straight and healthy development. Such as the new believes that enterprises in the creation of profit, the shareholders bear legal responsibility, but also bear the responsibility for employees, consumers, society and the environment. If an enterprise does not have the social responsibility, development, sales and then high, can not provide positive energy for the development of society." Li Chaodong said.
Li Chaodong introduced from the product quality checks to the direct sales staff training, from the protection of consumer rights and interests to charity, such as the new practical to fulfill the commitment to society. In order to ensure the product at any time has the same effectiveness and safety, such as from the topic to the empirical, always adhere to the 6S quality measures, to pharmaceutical standards to produce nutritional supplements. The measure contains a series of interlocking precision regulation, scientific experiments are carried out in different levels, to every detail are strictly controlled. In addition, in order to effectively protect the legitimate rights and interests of consumers, such as the new full use of traceable electronic regulatory code to strengthen the management of the source of the outflow of products.
In order to further strengthen the training and management of staff, such as the new product publicity standards, the interpretation of the industry regulations made into a standardized version of the sales staff to carry out education, publicity. At the same time, requiring employees to strictly comply with the relevant system of the group, the establishment of specialized departments to strengthen internal supervision, and to establish a system of rewards and punishments. In addition, Nu Skin has also developed a "if the new employee handbook" "new business Djokovic chapter" and as new sales staff illegal punishment hierarchy, and a series of rules and regulations, strictly regulate the operational behavior of salespeople, help sales staff to firmly establish the integrity, law-abiding business philosophy, enhance self-discipline consciousness, become the creator of harmonious market business environment.
"Such as the new enterprise mission is to continue to innovate and quality products, to give people the power to improve the quality of life, this is the new founder, Mr. Luo Baili advocated" the power of the good. The enterprise of each person feel Shannian, every day at least help a person, make new consumers, such as the new staff and the world all the people's life better, live longer. In order to achieve this goal, such as the new company also created a world-class scientific research team, building itself into a world leading anti-aging enterprises, provide world-class nutrition and health care products and cosmetics for skin care for consumers. " Li Chaodong said.
Li Chaodong introduction, in 1998, such as the new set up a good power foundation, has supported hundreds of charitable projects and a number of research projects. Since entering China, such as has been the practice a "force for good" corporate mission, continuous innovation and effective to carry out social welfare activities, such as greater China raised a total of and donations of more than 9 billion yuan.
At present, such as the "hungry nourish the children plan", has been to global donated a total of VitaMeal over 4.4 million copies, the Greater China region donated more than 9100 million copies, such as the children's heart foundation has been in China for treatment more than 4005 congenital heart disease in infants and children; China foundation for poverty alleviation will new 5 - 12 microfinance fund to help relatives of many in the earthquake victims compatriots in rebuilding their homes.
"Direct selling enterprises to do charity is a very positive thing, this is a kind of moral philosophy, a spirit of enterprise, a kind of corporate culture, it is the social responsibility of enterprises. At the same time, such as the new company also attaches great importance to the development of the enterprise itself. Because only the development of enterprises, and more ability to practice the "good power" concept." Li Chaodong said.
It is reported, as the new group 2010 selected Forbes "100 most worthy of trust enterprises and medium-sized enterprises list" top five; by virtue of its outstanding contribution in charity, respectively in 2008 and 2011 and 2012 three degrees obtained "China Charity Award" issued by the Chinese Ministry of civil affairs, also from 2010 to 2015 for six degree was awarded the "China Charity list ten big charitable Enterprise Award"; because of its in product innovation, social responsibility, environmental protection and other aspects of the unremitting efforts and outstanding contributions, 4 times awarded the American business awards, as of August 2015 were obtained 48 International Business Awards.
For such as the new future. Li Chaodong confidently said, the new goal is in China and lay a solid foundation, to ensure that in the future for a long period of time for Chinese consumers and society make more contribution. China's market power makes China not only the future of the world, but also the future of the new group. 3
Original title: to promote the development of corporate social responsibility -- Interview with new group Beijing representative office chief representative, Li Chaodong, vice president of Greater China business support and regulations
Editor: Xiao Shen
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